Maxia Agencia de Marketing digital
Este trabajo presenta el desarrollo del plan de negocio de Maxia, una agencia de marketing digital colombiana que nace como emprendimiento desde la formación profesional en comunicación social, periodismo y mercadeo. Maxia integra la inteligencia artificial, la automatización de procesos y la comunicación estratégica para ofrecer soluciones innovadoras a empresas que buscan optimizar su presencia en el entorno digital. A través de un análisis contextual, diagnóstico del mercado, estudio de competencia, segmentación de clientes y definición de un modelo de negocio sostenible, se plantea una propuesta diferenciadora enfocada en nichos como el sector salud. El modelo se sustenta en un enfoque consultivo, el uso de herramientas digitales y un equipo con roles estratégicos que permiten una operación eficiente. Además, se desarrollan productos y servicios como campañas de remarketing, automatización de leads y diagnóstico comunicativo, los cuales responden a problemáticas actuales del ecosistema digital. Se concluye que Maxia cuenta con un modelo escalable y competitivo, alineado a las nuevas dinámicas de consumo y a las oportunidades que ofrece la transformación digital en Colombia.
This paper presents the development of the business plan for Maxia, a Colombian digital marketing agency born as an entrepreneurial initiative rooted in academic training in social communication, journalism, and marketing. Maxia integrates artificial intelligence, process automation, and strategic communication to offer innovative solutions to companies seeking to optimize their presence in the digital environment. Through contextual analysis, market diagnostics, competitive benchmarking, customer segmentation, and the definition of a sustainable business model, a differentiated proposal is presented, focused on niche sectors such as healthcare. The model is supported by a consultative approach, the use of digital tools, and a team with strategic roles that enable efficient operations. Additionally, products and services such as remarketing campaigns, lead automation, and communication audits are developed, all of which address current challenges in the digital ecosystem. It is concluded that Maxia has a scalable and competitive model aligned with new consumer dynamics and the opportunities presented by digital transformation in Colombia.
This paper presents the development of the business plan for Maxia, a Colombian digital marketing agency born as an entrepreneurial initiative rooted in academic training in social communication, journalism, and marketing. Maxia integrates artificial intelligence, process automation, and strategic communication to offer innovative solutions to companies seeking to optimize their presence in the digital environment. Through contextual analysis, market diagnostics, competitive benchmarking, customer segmentation, and the definition of a sustainable business model, a differentiated proposal is presented, focused on niche sectors such as healthcare. The model is supported by a consultative approach, the use of digital tools, and a team with strategic roles that enable efficient operations. Additionally, products and services such as remarketing campaigns, lead automation, and communication audits are developed, all of which address current challenges in the digital ecosystem. It is concluded that Maxia has a scalable and competitive model aligned with new consumer dynamics and the opportunities presented by digital transformation in Colombia.
Posicionar a Maxia como una agencia de marketing digital innovadora tras el uso de inteligencia artificial y automatización por medio del desarrollado de un modelo de negocio sustentable y escalable que permita la optimización en la gestión de campañas, mejorando la segmentación de audiencias, y la mejora en la eficiencia del negocio con resultados cuantificables y sustentables para el cliente.
Sánchez Betancourt, P. (2025). Maxia Agencia de Marketing digital . [Trabajo de Grado - Emprendimiento en comunicación, Corporación Universitaria Minuto de Dios - UNIMINUTO]. Repositorio UNIMINUTO.