Incidencia de la comunicación asertiva en el análisis organizacional del emprendimiento Atüjaa de la ciudad de Medellín
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Date
2021-11
Authors
Restrepo Arias, Verónica
Advisors
Urrego Marín, María Lucelly
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Open Access
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
El presente trabajo es un estudio realizado en la organización Atüjaa, el cual consiste en evaluar y analizar la situación a la que se enfrenta actualmente la organización, donde se han evidenciado falencias en su estrategia organizativa y operacional, provocando esto un estancamiento en el camino al logro de los objetivos trazados, y se pretende dar respuesta por medio de la metodología investigativa, en la cual, se ha planteado como posible causante de estas fallas, a una carencia en las formas asertivas de comunicación empleadas por el equipo de trabajo. Esta investigación tiene un alcance descriptivo, su enfoque es cualitativo y se ha desarrollado bajo un diseño no experimental; Según lo anterior se pretende dar a conocer el estudio realizado, haciendo una descripción de la situación en un contexto natural y real sin alterar el ambiente en el que interactúa la población objetivo, utilizando como herramienta principal la indagación directa al público interno y externo. Para ello se realiza un diagnóstico y reconocimiento inicial de la organización, posteriormente se diseñan encuestas dirigidas a colaboradores, clientes y proveedores, con la intención de analizar los resultados y de acuerdo al análisis, se elabora un plan de mejora que será implementado por la empresa en pro del avance de su estrategia empresarial. Por último, se entregan algunas conclusiones que hacen una enmarcación general de las afirmaciones, proposiciones y resultados encontrados, permitiendo reflexionar sobre la importancia que tiene para la organización Atüjaa, la implementación de una estrategia comunicativa, que garantice su productividad y competitividad en el mercado.
This degree project was an investigation done for Atüjaa organization. The Project evaluates and analyzes the situation this organization is currently facing, this allowed to find organizational and operational debilities, which result in the wrong ways to achive objectives; the research methodology is intended to be used. It has been proposed as a possible cause the unassertive ways of communication used by the work team. This research has a descriptive scope, its approach is qualitative and has been developed under a non-experimental design, according to the above, it is intended to make known the study conducted, making a description of the situation in a natural and real context without altering the environment in which the target population interacts, using as main tool the direct inquiry to the internal and external public. For this purpose, an initial diagnosis and recognition of the organization is made, then surveys directed to collaborators, clients and suppliers are designed, with the intention of analyzing the results and according to the analysis, an improvement plan is elaborated that will be implemented by the company in favor of the progress of its business strategy. Finally, some conclusions are delivered that make a general framework of the statements, propositions and results found, allowing us to reflect on the importance they have for the Atüjaa organization, the implementation of a communication strategy, which guarantees its productivity and competitiveness in the market.
This degree project was an investigation done for Atüjaa organization. The Project evaluates and analyzes the situation this organization is currently facing, this allowed to find organizational and operational debilities, which result in the wrong ways to achive objectives; the research methodology is intended to be used. It has been proposed as a possible cause the unassertive ways of communication used by the work team. This research has a descriptive scope, its approach is qualitative and has been developed under a non-experimental design, according to the above, it is intended to make known the study conducted, making a description of the situation in a natural and real context without altering the environment in which the target population interacts, using as main tool the direct inquiry to the internal and external public. For this purpose, an initial diagnosis and recognition of the organization is made, then surveys directed to collaborators, clients and suppliers are designed, with the intention of analyzing the results and according to the analysis, an improvement plan is elaborated that will be implemented by the company in favor of the progress of its business strategy. Finally, some conclusions are delivered that make a general framework of the statements, propositions and results found, allowing us to reflect on the importance they have for the Atüjaa organization, the implementation of a communication strategy, which guarantees its productivity and competitiveness in the market.
Description
Determinar el grado de incidencia, en que las formas asertivas de comunicación afectan las expectativas y motivaciones de los integrantes y el desarrollo de procesos operacionales de la organización Atüjaa.
Keywords
Asertividad, Análisis organizacional, Comunicación, Liderazgo, Motivación, Assertiveness, Organizational analysis, Communication