Percepción y uso de plataformas digitales como Facebook, Instagram, YouTube, Spotify, Deezer, como estrategia de visibilización de los músicos independientes del municipio de Bello
El arte en el municipio de Bello está cayendo en picada, tanto como las estructuras físicas de los espacios de aprendizaje como: La casa de la cultura, “Cerro del Ángel”, al igual que la Escuela de Músicos de Bello, geográficamente situada en la estación Bello del Metro de Medellín, en la estación antigua del ferrocarril, son zonas que no cuentan con los suficientes recursos para que haya un espacio adecuado, donde los artistas puedan explotar al máximo sus conocimientos. Éste trabajo investigativo, pretendió dar a conocer la situación del músico bellanita, siendo un personaje que está sujeto a unas dinámicas complicadas. a veces, el panorama se pinta gris para la proyección de su arte, de parte de los organismos culturales sobre la poca participación y el escaso apoyo en los escenarios de dominio público, los artistas necesitan ser reconocidos y tener una visibilidad para la proyección de su música de manera profesional, contribuyendo de alguna manera al fortalecimiento de la cultura del municipio. A partir de la identificación de la problemática, existe un mecanismo indispensable, para este proyecto investigativo y es el crecimiento de los artistas independientes en un nuevo sistema tecnológico, donde la mayor parte del mercado y los movimientos comerciales del mundo, se están dando a través de internet; por lo tanto las plataformas digitales, como YouTube, Facebook, Instagram y plataformas directamente de reproducción musical como Spotify y Deezer, son necesarios para los artistas, que deben consignar en estas plataformas sus creaciones artísticas y de esta manera poder ser organismos en busca de la visibilización de su arte en el mercado musical, generando así una proyección profesional de los artistas independientes.
Art in the municipality of Bello is plummeting, as well as the physical structures of learning spaces such as: the House of Culture, "Cerro del Ángel", as well as the School of Musicians of Bello, geographically located in the Medellín Metro Bello station, at the old railway station. They are areas that do not have enough resources for an adequate space where artists can fully exploit their knowledge. This research work tried to present the situation of the Bellanita musician, being a character who is attached to complicated dynamics. Sometimes, the panorama looks gray for the projection of their art, on the part of the cultural organizations, on the low participation and the little support in the public domain scenarios. The artists need to be recognized and have a visibility for the projection of their professional music, contributing in some way to strengthening the culture of the municipality. From the identification of the problem, there is an indispensable mechanism for this research project, and it is the growth of independent artists in a new technological system, where most of the market and the commercial movements of the world are taking place through Internet. Therefore, digital platforms such as YouTube, Facebook, Instagram, and platforms directly for music playback such as Spotify and Deezer, are necessary for artists, who must record their artistic creations on these platforms and thus be able to be organizations looking for the visibility of his art in the music market, generating a professional projection of independent artists.
Art in the municipality of Bello is plummeting, as well as the physical structures of learning spaces such as: the House of Culture, "Cerro del Ángel", as well as the School of Musicians of Bello, geographically located in the Medellín Metro Bello station, at the old railway station. They are areas that do not have enough resources for an adequate space where artists can fully exploit their knowledge. This research work tried to present the situation of the Bellanita musician, being a character who is attached to complicated dynamics. Sometimes, the panorama looks gray for the projection of their art, on the part of the cultural organizations, on the low participation and the little support in the public domain scenarios. The artists need to be recognized and have a visibility for the projection of their professional music, contributing in some way to strengthening the culture of the municipality. From the identification of the problem, there is an indispensable mechanism for this research project, and it is the growth of independent artists in a new technological system, where most of the market and the commercial movements of the world are taking place through Internet. Therefore, digital platforms such as YouTube, Facebook, Instagram, and platforms directly for music playback such as Spotify and Deezer, are necessary for artists, who must record their artistic creations on these platforms and thus be able to be organizations looking for the visibility of his art in the music market, generating a professional projection of independent artists.
Analizar el uso, la percepción y el impacto que tienen las redes sociales en la visibilización de algunos de los músicos del Municipio de Bello a través de sus experiencias personales para así reconocer las mejores prácticas.
Músicos, Visibilización, Plataformas digitales
Muñoz Taborda, J. M. (2020). Percepción y uso de plataformas digitales como Facebook, Instagram, YouTube, Spotify, Deezer, como estrategia de visibilización de los músicos independientes del municipio de Bello. [Trabajo de grado, Corporación Universitaria Minuto de dios]. Repositorio institucional UNIMINUTO.