Análisis del Marketing Digital de Mablu en el Periodo de Junio a Diciembre del 2022
A continuación,el análisis denominado Análisis del Marketing Digital de Mablu en el Periodo de Junio a Diciembre del 2022, presenta fallas en la incorrecta mezcla de imágenes, texto y videos, no se identifica fácilmente la propuesta de valor, falta de información del servicio, falta de variedad de opciones de pago y entrega, no se realiza ningún tipo de marketing de contenidos; para esto se tiene como objetivo general Analizar la base de la organización y la planeación normativa de mablu.Esta investigación hizouso de información primaria que fuerecolectada a través de encuestas o entrevistas realizadas a los consumidores opúblico objetivo. Por otra parte, el tipo de investigación empleada fuemixta ya que se analizótanto información cualitativa como cuantitativa y además de esto el enfoque fueexploratorio, para esto se realizaron encuestas y entrevistas para crear un mayor impacto en esta investigación, con esto se brindóun mejor apoyo para que crezca y evite que sus clientes se vayan, además de esto se le ayudóa mejorar las experiencias de ventas y lograr una compra positiva.
Next, the analysis called Analysis of Mablu's Digital Marketing in the Period from June to December 2022, presents flaws in the incorrect mix of images, text and videos, the value proposition is not easily identified, lack of information on the service, lack of variety of payment and delivery options, no content marketing of any kind; For this, the general objective is to analyze the basis of the organization and the normative planning of Mablu. This research made use of primary information that was collected through surveys or interviews conducted with consumers or target audiences. On the other hand, the type of research used was mixed since both qualitative and quantitative information was analyzed and in addition to this the approach was exploratory, for this surveys and interviews were carried out to create a greater impact in this investigation, with this a better support for them to grow and prevent their customers from leaving, in addition to this, it helped you improve sales experiences and achieve a positive purchase
Next, the analysis called Analysis of Mablu's Digital Marketing in the Period from June to December 2022, presents flaws in the incorrect mix of images, text and videos, the value proposition is not easily identified, lack of information on the service, lack of variety of payment and delivery options, no content marketing of any kind; For this, the general objective is to analyze the basis of the organization and the normative planning of Mablu. This research made use of primary information that was collected through surveys or interviews conducted with consumers or target audiences. On the other hand, the type of research used was mixed since both qualitative and quantitative information was analyzed and in addition to this the approach was exploratory, for this surveys and interviews were carried out to create a greater impact in this investigation, with this a better support for them to grow and prevent their customers from leaving, in addition to this, it helped you improve sales experiences and achieve a positive purchase
Analizar la base de la organización y la planeación de crecimiento de mablu
Matriz Dofa, Marketing, Consumidores
Botero Rivera, S. (2022). Análisis del Marketing Digital de Mablu en el Periodo de Junio a Diciembre del 2022. [Trabajo de grado, Corporación Universitaria Minuto de Dios]. Repositorio Institucional UNIMINUTO. Bello-Antioquia