Plan de Negocio Centro de servicio especializado Automotriz
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Date
2024-12-11
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Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Plan de Negocio
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Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El presente trabajo de grado tiene como objetivo presentar una propuesta para diseñar e implementar un centro de servicio automotriz en la provincia de soto norte en el municipio de Matanza Santander, enfocado en ofrecer un mantenimiento preventivo y correctivo para los vehículos en la diferentes marcas y categorías. Esta investigación se centra en la viabilidad técnica, económica y operativa, con el propósito de cubrir una necesidad que presenta la región, el cual no cuenta con un centro de servicio y se tienen que desplazar hasta la ciudad de Bucaramanga para hacer las correcciones y mantenimientos necesarios a sus vehículos. Para ello se realiza un estudio de mercado que permite identificar las necesidades de los clientes y las competencias existentes en el sector. A partir de estos datos recolectados se elabora un plan de negocios que incluye la ubicación geográfica, los servicios ofrecidos, la estructura organizacional y un análisis financiero que permita ver la rentabilidad del proyecto.
El centro de servicio contará con personal calificado para el diagnóstico de las principales fallas, cambio de aceite y filtros, cambio de llantas, mantenimiento general del vehículo. mantenimiento preventivo y correctivo.
El resultado de este estudio mostrará la viabilidad de la implementación de un centro de servicio en la región a partir de la revisión de la evaluación económica del proyecto, y si este fuera favorable, aportar al desarrollo económico y el crecimiento de la región, generando empleo y mejorando la calidad del servicio automotriz.
This work focuses on the design and implementation of an automotive service center in the municipality of Matanza Santander It is aimed at providing preventive and corrective maintenance services for vehicles. The objective is to evaluate the technical, financial and operational feasibility of implementing an automotive service center to meet the needs of the community in the region. A detailed market analysis was conducted to assess the needs of customers in the region. Based on the findings, a business model was developed that includes different services for the sector, which will range from preventive maintenance and corrective maintenance, including oil changes, filters, tire changes. Financial projections were analyzed, and a technical study was conducted the viability of the business. The financial analysis shows that the automotive service center is profitable and is expected to break even within the first two years of operation. The automotive service center complies with environmental standards and integrates sustainable practices such as responsible waste disposal and the use of energy-efficient technologies. In conclusion, the results confirm the feasibility of establishing the automotive service center in the municipality of Matanza Santander to meet the needs of the inhabitants of the province of Soto Norte. It is expected not only to satisfy market demand but also contribute to the economic growth of the region by creating employment opportunities and improving the quality and maintenance service of the province's vehicles.
This work focuses on the design and implementation of an automotive service center in the municipality of Matanza Santander It is aimed at providing preventive and corrective maintenance services for vehicles. The objective is to evaluate the technical, financial and operational feasibility of implementing an automotive service center to meet the needs of the community in the region. A detailed market analysis was conducted to assess the needs of customers in the region. Based on the findings, a business model was developed that includes different services for the sector, which will range from preventive maintenance and corrective maintenance, including oil changes, filters, tire changes. Financial projections were analyzed, and a technical study was conducted the viability of the business. The financial analysis shows that the automotive service center is profitable and is expected to break even within the first two years of operation. The automotive service center complies with environmental standards and integrates sustainable practices such as responsible waste disposal and the use of energy-efficient technologies. In conclusion, the results confirm the feasibility of establishing the automotive service center in the municipality of Matanza Santander to meet the needs of the inhabitants of the province of Soto Norte. It is expected not only to satisfy market demand but also contribute to the economic growth of the region by creating employment opportunities and improving the quality and maintenance service of the province's vehicles.
Description
Determinar la viabilidad del Centro de servicio automotriz en la provincia de Soto Norte en el municipio de Matanza Santander, mediante el desarrollo de un plan de negocios que incluya una planeación estratégica, operativa y financiera.