Estrategias de marketing utilizadas en el sector comercial del municipio de Girardota en la postpandemia
Giraldo Osorio, Lesly Johana
Quintero, Santiago David
Corporación Universitaria Minuto de Dios
No hay antecedes al cual se pueda acudir por una pandemia, en el caso de los comerciantes
¿qué hacer para aprovechar esto? ¿qué no hacer para no tener que cerrar? Pues fueron los
cuestionamientos que surgieron a durante el confinamiento, teniendo en cuenta lo anterior se
estableció como objetivo general analizar las diferentes estrategias de marketing que se utilizaron en el
sector comercial del municipio de Girardota para promover la correcta operación de su local, mediante
la oferta y comercialización de sus productos, identificar cuales estrategias se vienen implementando
mediante la transformación de la tecnología provocado en gran parte por el confinamiento del año
2020, donde todas las personas tuvieron que reinventar en sus negocios asimismo se compara que
estrategias se usaban previo al corona virus, cuales se mantuvieron y cuales se desecharon para así
proponer estrategias adaptables a los comercios de Girardota. De igual modo, se prevé que muchas de
las estrategias que se usaron no se siguieron implementando esto especialmente a dos razones, primero
la falta de manejo en la redes sociales y segundo al desconocimiento de los beneficios que puede traer si
lo implementan correctamente.
There are no antecedents to which one can turn to for a pandemic, in the case of traders what to do to take advantage of this? what not to do to avoid having to close? Well, these were the questions that arose during the confinement, taking into account the above, it was established as general objective to analyze the different marketing strategies that were used in the commercial sector of the municipality of Girardota to promote the correct operation of its premises, through the offer and commercialization of its products, identify which strategies are being implemented through the transformation of technology caused in large part by the confinement of the year 2020, where all people had to reinvent their businesses and also compare which strategies were used prior to the corona virus, which were maintained and which were discarded in order to propose strategies adaptable to the businesses of Girardota. Similarly, it is expected that many of the strategies that were used were not continued to be implemented, especially for two reasons, first the lack of management in social networks and secondly the lack of knowledge of the benefits that can bring if implemented correctly,
There are no antecedents to which one can turn to for a pandemic, in the case of traders what to do to take advantage of this? what not to do to avoid having to close? Well, these were the questions that arose during the confinement, taking into account the above, it was established as general objective to analyze the different marketing strategies that were used in the commercial sector of the municipality of Girardota to promote the correct operation of its premises, through the offer and commercialization of its products, identify which strategies are being implemented through the transformation of technology caused in large part by the confinement of the year 2020, where all people had to reinvent their businesses and also compare which strategies were used prior to the corona virus, which were maintained and which were discarded in order to propose strategies adaptable to the businesses of Girardota. Similarly, it is expected that many of the strategies that were used were not continued to be implemented, especially for two reasons, first the lack of management in social networks and secondly the lack of knowledge of the benefits that can bring if implemented correctly,
Analizar las estrategias de marketing utilizadas en los sectores comerciales del municipio de
Girardota durante la postpandemia.
Marketing, Canales digitales, Sector comercial
Giraldo Osorio, L. J., Quintero, S. D. (2022). Estrategias de marketing utilizadas en el sector comercial del municipio de Girardota en la postpandemia. [Trabajo de grado, Corporación Universitaria Minuto de Dios]. Repositorio Institucional UNIMINUTO. Bello-Colombia.