Estudio de Factibilidad para la Creación de un Centro Especializado Óptica del Tolima.
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Date
2022-11
Authors
Villanueva Cardozo, Heyra Lucia
Sierra Ramírez, Heidi Yurani
Advisors
Méndez Ortiz, Yeison Farid
Triana, Hernándo
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El proyecto de investigación de factibilidad para la creación del centro especializado
Óptica del Tolima, consta del estudio de mercado, estudio técnico, estudio organizacional,
estudio legal, estudio ambiental y estudio financiero, los cuales vamos a resumir a continuación:
En el estudio de mercado se realizó una encuesta aplicada a 384 personas de la ciudad de
Ibagué, cuyo objetivo era identificar las variables de segmentación del mercado e identificar el
nombre del centro especializado, la ubicación, el precio a pagar, la frecuencia de uso del
servicio, se determinaron las estrategias de márquetin digital y mercadeo.
Con el estudio de técnico, se establece la macro y micro localización quedando como
ubicación del proyecto dentro del departamento del Tolima, municipio de Ibagué, en la comuna
10 del barrio Cádiz. Se pude evidenciar claramente los costos del proceso del servicio de
optometría, maquinaria, equipos, mano de obra y adecuaciones.
Del estudio administrativo-organizacional, podemos decir que el centro especializado
Óptica del Tolima S.A.S, constituida bajo los estatutos en cámara de comercio de Ibagué, al
realizar el plan estratégico de la organización, se trazaron objetivos, políticas y valores
organizacionales. Estableció la estructura organizacional, e inversión administrativa.
En el estudio legal se encuentran las leyes que afectan el desarrollo del proyecto. Como
lo es la legislación laboral, tributaría, y requerimiento para la habilitación del centro
especializado de optometría.
Dentro del estudio ambiental se contempla la normatividad del decreto 351 de 2014, por
la cual se reglamenta la gestión integral de residuos generados en la atención en salud y otras
actividades. (Función Pública, 2014) y Y por último tenemos el estudio financiero donde se plasma todos los valores
suministrados en los estudios anteriores, y con ellos se estable la proyección de la demanda,
estructura del capital, presupuestos, estado de resultado, realizando la evaluación del proyecto, la
cual nos indica viable para su ejecución.
The feasibility research project for the creation of the Óptica del Tolima specialized center consists of a market study, a technical study, an organizational study, a legal study, an environmental study and a financial study, which we will summarize below: In the market study, a survey was applied to 384 people from the city of Ibague, whose objective was to identify the market segmentation variables and identify the name of the specialized center, the location, the price to pay, the frequency of use of the service, digital marketing and marketing strategies were determined. With the technical study, the macro and micro location is established, remaining as the location of the project within the department of Tolima, municipality of Ibague, in commune 10 ofthe Cádiz neighborhood. The costs of the optometry service process, machinery, equipment, labor and adjustments could be clearly evidenced. From the administrative-organizational study, we can say that the specialized center Óptica del Tolima S.A.S, constituted under the statutes of the Ibague chamber of commerce, when carrying out the strategic plan of the organization, objectives, policies and organizational values were outlined. Established the organizational structure and administrative investment. In the legal study are the laws that affect the development of the project. As is the labor legislation, taxation, and requirement for the authorization of the specialized optometry center. Within the environmental study, the regulations of decree 351 of 2014 are contemplated, by which the integral management of waste generated in health care and other activities is regulated. (Public Function, 2014), and finally we have the financial study where all the values supplied in the previous studies are reflected, and with them the projection of the demand, capital structure, budgets, income statement is established, carrying out the evaluation of the project, which indicates viable for implementation.
The feasibility research project for the creation of the Óptica del Tolima specialized center consists of a market study, a technical study, an organizational study, a legal study, an environmental study and a financial study, which we will summarize below: In the market study, a survey was applied to 384 people from the city of Ibague, whose objective was to identify the market segmentation variables and identify the name of the specialized center, the location, the price to pay, the frequency of use of the service, digital marketing and marketing strategies were determined. With the technical study, the macro and micro location is established, remaining as the location of the project within the department of Tolima, municipality of Ibague, in commune 10 ofthe Cádiz neighborhood. The costs of the optometry service process, machinery, equipment, labor and adjustments could be clearly evidenced. From the administrative-organizational study, we can say that the specialized center Óptica del Tolima S.A.S, constituted under the statutes of the Ibague chamber of commerce, when carrying out the strategic plan of the organization, objectives, policies and organizational values were outlined. Established the organizational structure and administrative investment. In the legal study are the laws that affect the development of the project. As is the labor legislation, taxation, and requirement for the authorization of the specialized optometry center. Within the environmental study, the regulations of decree 351 of 2014 are contemplated, by which the integral management of waste generated in health care and other activities is regulated. (Public Function, 2014), and finally we have the financial study where all the values supplied in the previous studies are reflected, and with them the projection of the demand, capital structure, budgets, income statement is established, carrying out the evaluation of the project, which indicates viable for implementation.
Description
Determinar la Factibilidad Para La Creación de Un Centro Especializado de Optometría
en la ciudad de Ibagué.
Keywords
Óptica, Optometría, Análisis de la demanda y oferta, Habilitación, Salud visual, Optics, Optometry, Analysis of demand and supply, Habilitation, Frames, Lenses, Glasses