Análisis de la Relación entre la Planeación Estratégica y el Marketing Digital dentro de un ambiente de Administración Organizacional.
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Date
2021-11-30
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Publisher
Corporación Universitaria Minuto de Dios-UNIMINUTO
Type
Monografía
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Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
Hoy en día es muy importante conocer el papel interdisciplinario que tienen las empresas a la hora de establecer una estrategia organizacional que le permita desarrollar indicadores que aporten no solo al crecimiento económico y financiero sino también al crecimiento en el interior de esta misma de tal forma que la participación de varias áreas de la compañía son vitales para el desarrollo de la estrategia en mención, lo anterior con miras al desarrollo de una planificación estratégica que le permita a la organización no solamente pensar en sus clientes externos sino que también, enfocados en un ambiente organizacional al interior de la empresa, puedan de igual forma pensar en sus clientes internos como empleados y directivos y es aquí donde entra a jugar un papel importante el desarrollo del Marketing Digital el cual se toma como una herramienta de difusión, motivación y relacionamiento entre la organización y todos sus actores, la cual permite que todos los objetivos estratégicos y organizacionales se cumplan a cabalidad.
Nowadays it is very important to know the interdisciplinary role that companies have when establishing an organizational strategy that enables them to develop indicators that contribute not only to economic and financial growth but also to growth into the organization so, such a way that the participation of various areas of the company are vital for the development of the aforementioned strategy, as a noted above with a view of developing a strategic planning that allows the organization not only to think about its external customers but also, focused on an organizational environment into the company, it can in the same way think of their internal clients as employees and managers and it is here where the development of Digital Marketing comes to play an important role, which is taken as a tool for dissemination, motivation and relationship between the organization and all its actors, which allows all strategic objectives and / or organizational are fully complied with.
Nowadays it is very important to know the interdisciplinary role that companies have when establishing an organizational strategy that enables them to develop indicators that contribute not only to economic and financial growth but also to growth into the organization so, such a way that the participation of various areas of the company are vital for the development of the aforementioned strategy, as a noted above with a view of developing a strategic planning that allows the organization not only to think about its external customers but also, focused on an organizational environment into the company, it can in the same way think of their internal clients as employees and managers and it is here where the development of Digital Marketing comes to play an important role, which is taken as a tool for dissemination, motivation and relationship between the organization and all its actors, which allows all strategic objectives and / or organizational are fully complied with.
Description
Objetivo general: Identificar la relación entre la planeación estratégica y el marketing digital dentro de un ambiente de administración organizacional.
Keywords
Digital Marketing, strategic planning, KPI (Key Point Indicators), growth, Marketing Digital, planeación estratégica, indicadores, crecimiento