Plan de negocios para la transformación y reutilización en denim creando accesorios con estilo para la empresa INNODENIM.
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Date
2025-05-26
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Plan de Negocio
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
Este proyecto empresarial tiene como objetivo convertir el denim desechado en accesorios de moda exclusivos, fomentando la sostenibilidad y la creatividad. Nuestra meta es ofrecer artículos únicos y ecológicos, enfocándonos en productos funcionales que integren estilo y responsabilidad ambiental, como el bolso riñonera. Esto está orientado a captar la atención de consumidores que son conscientes de las tendencias en moda. La creación de esta gama de bolsos, elaborados a partir de denim reciclado, hace uso de técnicas de diseño innovadoras, destinadas a atraer a jóvenes adultos y a aquellos interesados en la moda sostenible que buscan opciones exclusivas. La estrategia de marketing incluye una activa participación en redes sociales, así como la asistencia a ferias y mercados locales para incrementar la visibilidad. Para llevar a cabo la producción, se intentará establecer alianzas con talleres locales, asegurando la calidad del producto al mismo tiempo que se apoya la economía local. Se financiará mediante la venta de productos propios y contará con el respaldo del Grupo Empresarial Prada Marín S. A. S. , el cual ya está comprometido con la sostenibilidad, para iniciar la producción y el lanzamiento de la marca.
El impacto ambiental de esta iniciativa reside en la reducción de desechos textiles y en la promoción de prácticas de consumo responsable en el sector de la moda. Este enfoque está diseñado no solo para generar beneficios económicos, sino también para causar un efecto positivo en el medio ambiente y en la comunidad.
This business project aims to turn discarded denim into exclusive fashion accessories, encouraging sustainability and creativity. Our goal is to offer unique and eco-friendly items, focusing on functional products that integrate style and environmental responsibility, such as the fanny pack bag. This is geared towards capturing the attention of consumers who are aware of fashion trends. The creation of this range of bags, made from recycled denim, makes use of innovative design techniques, aimed at appealing to young adults and those interested in sustainable fashion looking for exclusive options. The marketing strategy includes active participation in social networks, as well as attendance at local fairs and markets to increase visibility. To carry out the production, we will try to establish alliances with local workshops, ensuring the quality of the product while supporting the local economy. The environmental impact of this initiative lies in the reduction of textile waste and the promotion of responsible consumption practices in the fashion sector. This approach is designed not only to generate economic benefits, but also to have a positive effect on the environment and the community.
This business project aims to turn discarded denim into exclusive fashion accessories, encouraging sustainability and creativity. Our goal is to offer unique and eco-friendly items, focusing on functional products that integrate style and environmental responsibility, such as the fanny pack bag. This is geared towards capturing the attention of consumers who are aware of fashion trends. The creation of this range of bags, made from recycled denim, makes use of innovative design techniques, aimed at appealing to young adults and those interested in sustainable fashion looking for exclusive options. The marketing strategy includes active participation in social networks, as well as attendance at local fairs and markets to increase visibility. To carry out the production, we will try to establish alliances with local workshops, ensuring the quality of the product while supporting the local economy. The environmental impact of this initiative lies in the reduction of textile waste and the promotion of responsible consumption practices in the fashion sector. This approach is designed not only to generate economic benefits, but also to have a positive effect on the environment and the community.
Description
Desarrollar un plan de negocios basado en el aprovechamiento de retazos de tela denim fomentando la economía circular y el impacto ambiental positivo.
Keywords
economía circular, moda sostenible, retazos textiles, empleo social, Colombia, circular economy, sustainable fashion, textile scraps, social employment, Colombia