Plan de negocios Creaciones Mayasol de productos artesanales elaborados a mano a través de la técnica macramé en la ciudad de Neiva
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Date
22-05-2024
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Corporación Universitaria Minuto de Dios - UNIMINUTO
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Open Access
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
Creaciones Mayasol es una nueva idea de negocio que se busca introducir en el mercado de la ciudad de Neiva, su actividad principal es la producción y comercialización de manualidades en Macramé. Los productos son elaborados en hilo crochet y Macramé, con diferentes estilos que permite dar un valor diferencial al producto, ya que su autenticidad es única y atrae la atención de las personas.
Se realizó una investigación de mercado de tipo mixto para conocer los gustos y preferencias de los clientes con respecto a las artesanías y su conocimiento sobre este nuevo producto. Por medio de una encuesta realizada en Google Forms aplicada a una muestra previamente establecida de 383 personas entre hombres y mujeres. La mayoría de los encuestados resultan estar entre los 31 y 54 años de edad, muchos de ellos no conocen la técnica Amigurrumi para hacer objetos tridimensionales en ganchillo, sin embargo, un gran porcentaje está dispuesto a obtenerlos.
De igual forma, para conocer la viabilidad del proyecto se desarrolla en una proyección de cinco años el plan de ventas, los ingresos, egresos, capital de trabajo, gastos y costos, punto de equilibrio, y demás aspectos financieros que confirman la viabilidad y rentabilidad de la idea de negocio Creaciones Mayasol.
Creaciones Mayasol is a new business idea that seeks to introduce in the market of the city of Neiva, its main activity is the production and commercialization of handicrafts in Macrame. The products are made of crochet and Macrame yarn, with different styles that allow to give a differential value to the product, since its authenticity is unique and attracts people's attention.A mixed-type market research was carried out to know the tastes and preferences of customers regarding handicrafts and their knowledge about this new product. Through a survey carried out in Google Forms applied to a previously established sample of 383 people between men and women. The majority of respondents turn out to be between 31 and 54 years of age, many of them do not know the Amigurrumi, however, a large percentage are willing to get.In the same way, in order to know the viability of the project, the sales plan, income, expenses, working capital, expenses and costs, break-even point, and other financial aspects that confirm the viability and profitability of the Creaciones Mayasol business idea are developed in a five-year projection.
Creaciones Mayasol is a new business idea that seeks to introduce in the market of the city of Neiva, its main activity is the production and commercialization of handicrafts in Macrame. The products are made of crochet and Macrame yarn, with different styles that allow to give a differential value to the product, since its authenticity is unique and attracts people's attention.A mixed-type market research was carried out to know the tastes and preferences of customers regarding handicrafts and their knowledge about this new product. Through a survey carried out in Google Forms applied to a previously established sample of 383 people between men and women. The majority of respondents turn out to be between 31 and 54 years of age, many of them do not know the Amigurrumi, however, a large percentage are willing to get.In the same way, in order to know the viability of the project, the sales plan, income, expenses, working capital, expenses and costs, break-even point, and other financial aspects that confirm the viability and profitability of the Creaciones Mayasol business idea are developed in a five-year projection.
Description
Diseñar un plan de negocio para la puesta en marcha de productos artesanales Mayasol, en la ciudad de Neiva.
Keywords
Creaciones Mayasol, Bolso, zapatillas, Artesanal, Mercado, Mayasol Creations, Handbag, Sneakers, Artesanal, Market