Plan exportador té Hatsu a México
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Date
2022-05-23
Authors
Morales Ramírez, Mateo Alexis
Úsuga, Carlos Mario
Advisors
Álvarez Rojas, Vladimir
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Open Access
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
En un mercado globalizado donde el éxito de las empresas se da gracias a la identificación y solución de las exigencias de los mercados, las bebidas naturales toman un papel muy protagónico, pues las tendencias por consumir productos bajos en azúcar, hacen que las empresas inviertan en la innovación por satisfacer estas necesidades, el objetivo principal de esta investigación surge a partir de identificar las estrategias necesarias para ingresar a un mercado muy demandado y con grandes oportunidades de crecimiento, esta investigación se lleva a cabo por medio de un estudio a las tendencias por el cuidado de la salud y la respuestas de las industrias lideres en la fabricación de bebidas naturales, este trabajo nos muestra como competir contra 2 empresas con gran trayectoria que han sido pioneras en el desarrollo mexicano, genera una visión y reconoce que un mercado con gran demanda es sinónimo de crecimiento e inversión y como por medio de las estrategias se puede obtener un gran beneficio para la marca.
In a globalized market where the success of companies is thanks to the identification and solution of market demands, natural beverages take on a very important role, since the trends to consume low-sugar products make companies invest in innovation to satisfy these needs, the main objective of this research arises from identifying the necessary strategies to enter a highly demanded market and with great growth opportunities, this research is carried out through a study of trends by health care and the responses of the leading industries in the manufacture of natural beverages, this work shows us how to compete against two companies with great experience that have been pioneers in Mexican development, generates a vision and recognizes that a market with great demand is synonymous with growth and investment and how through strategies you can get a great benefit start for the brand.
In a globalized market where the success of companies is thanks to the identification and solution of market demands, natural beverages take on a very important role, since the trends to consume low-sugar products make companies invest in innovation to satisfy these needs, the main objective of this research arises from identifying the necessary strategies to enter a highly demanded market and with great growth opportunities, this research is carried out through a study of trends by health care and the responses of the leading industries in the manufacture of natural beverages, this work shows us how to compete against two companies with great experience that have been pioneers in Mexican development, generates a vision and recognizes that a market with great demand is synonymous with growth and investment and how through strategies you can get a great benefit start for the brand.
Description
Construir estrategias enfocadas en precio, producto para el segmento de bebidas no alcohólicas por medio de la planeación, identificación, y análisis del mercado mexicano.
Keywords
Mercadeo, Estrategias, Bebidas naturales, Economía, Competencia, Marca, Marketing, Natural drinks, Strategy