Plan de negocios para la creación de la empresa Ojos para el Mundo (OPEM)
No Thumbnail Available
Date
2021-05-20
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
La salud visual es un factor importante para el desarrollo del ser humano; según investigaciones de la OMS los cambios en los estilos de vida y el difícil acceso a servicios de este tipo han incrementado la deficiencia visual de la población; por tal motivo, campañas y legislaciones sobre el autocuidado visual se han ido incrementando; es en este aspecto, donde las monturas de los lentes se convierten en parte esencial de la comodidad en su uso. Teniendo en cuenta que, en el mercado actual, solo se utilizan monturas estandarizadas para lentes, en donde, no se consideran las medidas faciales particulares; se evidencia la oportunidad de ahondar en este mercado, mediante la propuesta de un plan de negocios para la creación de la empresa Ojos para el mundo (OPEM) dedicada a la producción de monturas para lentes, personalizadas y estándar; en la ciudad de San José de Cúcuta; la cual tendrá como característica diferenciadora del producto el plástico reciclado como materia prima, lo que contribuirá en la mitigación de los impactos ambientales generados por su segregación
Visual health is an important factor for human development; According to WHO research, changes in lifestyles and difficult access to services of this type have increased the visual impairment of the population; For this reason, campaigns and legislation on visual self-care have been increasing; It is in this aspect, where the frames of the lenses become an essential part of the comfort in its use. Bearing in mind that, in the current market, only standardized frames for lenses are used, where particular facial measurements are not considered; The opportunity to delve into this market is evident through the proposal of a business plan for the creation of the company Ojos para el mundo (OPEM) dedicated to the production of custom and standard frames for lenses; in the city of San José de Cúcuta; which will have as a differentiating characteristic of the product recycled plastic as a raw material, which will contribute to the mitigation of the environmental impacts generated by its segregation.
Visual health is an important factor for human development; According to WHO research, changes in lifestyles and difficult access to services of this type have increased the visual impairment of the population; For this reason, campaigns and legislation on visual self-care have been increasing; It is in this aspect, where the frames of the lenses become an essential part of the comfort in its use. Bearing in mind that, in the current market, only standardized frames for lenses are used, where particular facial measurements are not considered; The opportunity to delve into this market is evident through the proposal of a business plan for the creation of the company Ojos para el mundo (OPEM) dedicated to the production of custom and standard frames for lenses; in the city of San José de Cúcuta; which will have as a differentiating characteristic of the product recycled plastic as a raw material, which will contribute to the mitigation of the environmental impacts generated by its segregation.
Description
Proponer un plan de negocios para la creación de la empresa Ojos para el mundo (OPEM) dedicada a la producción de monturas para lentes, personalizadas y estándar; en la ciudad de San José de Cúcuta
Keywords
Plástico reciclado, Escaneo facial, Monturas para lentes, Recycled plastic, Face scan, Lens mounts