Modelo financiero y de negocios para la ejecución de un e-commerce
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Date
2023-12-13
Authors
Calderón Nossa, Jasbleidy Malena
Quiñones Ayala, Naudith Natalia
Rodríguez León, Ronaldo
Advisors
Fonseca Soledad, José Gregorio
Ferreira Ramírez, Yonathan Alexander
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Este trabajo se focaliza en desarrollar un modelo financiero y de negocios para el E-commerce "Estilion R, J, N", con el objetivo de establecer una presencia sólida y sostenible en el mercado de cosméticos veganos, tanto en la Provincia del Alto Magdalena como a nivel Nacional.
ctualmente la creciente demanda de productos cosméticos veganos, impulsada por la preferencia de los consumidores por opciones éticas y sostenibles. Las tendencias del mercado subrayan la importancia de estrategias efectivas de comercio electrónico, especialmente en el sector de cosméticos veganos, donde la experiencia del cliente y la confianza son piezas fundamentales para nuestro posicionamiento dentro del sector.
Colombia tiene regulaciones importantes para las operaciones legales y éticas en el comercio electrónico y en la industria cosmética. Las cuales conoceremos e implementaremos de forma correcta teniendo en cuenta que la base conceptual para el diseño de un modelo financiero y de negocios es reflejar los valores éticos y sostenibles como también las demandas del mercado, motivo por el cual siempre debemos tener en cuenta estos elementos.
El trabajo se enfocará en un análisis del mercado de cosméticos veganos, proyecciones de ventas, estructura organizacional y legal, así como en estrategias de implementación. Se espera que este modelo contribuya al éxito sostenible del E-commerce, posicionando a "Estilion R, J, N" como un referente en el mercado de cosméticos veganos en todo Colombia.
This work focuses on developing a financial and business model for the E-commerce "Estilion R, J, N", with the objective of establishing a solid and sustainable presence in the vegan cosmetics market, both in the Province of Alto Magdalena as at the national level. Currently the growing demand for vegan cosmetic products, driven by consumer preference for ethical and sustainable options. Market trends underline the importance of effective e-commerce strategies, especially in the vegan cosmetics sector, where customer experience and trust are fundamental to our positioning within the sector. Colombia has important regulations for legal and ethical operations in e-commerce and the cosmetics industry. Which we will know and implement correctly, taking into account that the conceptual basis for the design of a financial and business model is to reflect ethical and sustainable values as well as market demands, which is why we must always take these elements into account. The work will focus on a detailed analysis of the vegan cosmetics market, sales projections, organizational and legal structure, as well as implementation strategies. This model is expected to contribute to the sustainable success of E-commerce, positioning "Estilion R, J, N" as a benchmark in the vegan cosmetics market throughout Colombia.
This work focuses on developing a financial and business model for the E-commerce "Estilion R, J, N", with the objective of establishing a solid and sustainable presence in the vegan cosmetics market, both in the Province of Alto Magdalena as at the national level. Currently the growing demand for vegan cosmetic products, driven by consumer preference for ethical and sustainable options. Market trends underline the importance of effective e-commerce strategies, especially in the vegan cosmetics sector, where customer experience and trust are fundamental to our positioning within the sector. Colombia has important regulations for legal and ethical operations in e-commerce and the cosmetics industry. Which we will know and implement correctly, taking into account that the conceptual basis for the design of a financial and business model is to reflect ethical and sustainable values as well as market demands, which is why we must always take these elements into account. The work will focus on a detailed analysis of the vegan cosmetics market, sales projections, organizational and legal structure, as well as implementation strategies. This model is expected to contribute to the sustainable success of E-commerce, positioning "Estilion R, J, N" as a benchmark in the vegan cosmetics market throughout Colombia.
Description
Crear un modelo financiero y de negocios para la puesta en marcha de un E-commerce en la Provincia del Alto Magdalena y a nivel Nacional.
Keywords
Cosméticos veganos, E- commerce, Belleza, Sostenibilidad, Vegan cosmetics, E-commerce, Beauty, Sustainability