Centro de Consultoría Atrabajar de Tecnología en Comunicación Gráfica
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Date
2023-06
Authors
Jairo Andrés Machado Diaz
Advisors
Quiroga Arteaga, Emir Yitzhak
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Las micro, pequeñas y medianas empresas (Pyme) hoy en día juegan un papel
fundamental para la sociedad Colombiana, son estas quienes aportan en gran medida al producto
interno bruto del país, apoyando el crecimiento social y económico. Cada año nuevos
emprendimientos surgen a raíz de la idea de alcanzar la libertad financiera siendo alrededor de
13.000 nuevos negocios anuales inscritos solamente en la Cámara Comercio de Bogotá (CCB)
pero son estos mismo quienes son más afectados financieramente a tal punto de convertirse en el
90% de empresas canceladas a nivel nacional.
por otro lado, se evalúa la importancia de una agencia de consultoría dirigida a la
Pymes de la región, integrada por estudiantes de Comunicación Gráfica de UNIMINUTO sede
Zipaquirá y lo beneficioso que sería su creación para los estudiantes al permitir la exploración
de habilidades y creación por medio de la práctica dirigida a beneficiar a los emprendimientos
por medio de la publicidad, identidad visual y branding.
Micro, small and medium-sized enterprises (SMEs) today play a fundamental role for Colombian society, they are the ones who contribute to a large extent to the gross domestic product of the country, supporting social and economic growth. Every year new ventures arise as a result of the idea of achieving financial freedom, with around 13,000 new businesses registered annually only in the Bogotá Chamber of Commerce (CCB), but it is these same ones who are most financially affected to the point of becoming the 90% of companies canceled nationwide. On the other hand, the importance of a consulting agency aimed at SMEs in the region, made up of Graphic Communication students from UNIMINUTO Zipaquirá campus, is evaluated, as well as the increase that its creation would be for students by allowing the exploration of skills and creation by Through the practice aimed at beneficiary to the ventures through advertising, visual identity and branding.
Micro, small and medium-sized enterprises (SMEs) today play a fundamental role for Colombian society, they are the ones who contribute to a large extent to the gross domestic product of the country, supporting social and economic growth. Every year new ventures arise as a result of the idea of achieving financial freedom, with around 13,000 new businesses registered annually only in the Bogotá Chamber of Commerce (CCB), but it is these same ones who are most financially affected to the point of becoming the 90% of companies canceled nationwide. On the other hand, the importance of a consulting agency aimed at SMEs in the region, made up of Graphic Communication students from UNIMINUTO Zipaquirá campus, is evaluated, as well as the increase that its creation would be for students by allowing the exploration of skills and creation by Through the practice aimed at beneficiary to the ventures through advertising, visual identity and branding.
Description
Keywords
Comunicación Gráfica, Consultoría, Pymes, Graphic Communication, Consulting, SMEs