Opportunistic media and information literacy: A case study of the implementation of E-Commerce in the food retail sector in Italy.
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Date
2023
Authors
Fontefrancesco, Michele Filippo
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Book chapter
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
Based on a case study conducted in Italy in 2021, this case study examines the
process of media and information literacy (MIL) in the context of the COVID-19
pandemic and its impact on the transformation of entrepreneurial culture among
practitioners. It focuses on the transformation of the food retail sector that
occurred during the first and second coronavirus lockdowns in Bra, a city in
northwest Italy famous for its food culture. By examining the pattern related to
the use of digital resources in the city food retail sector, this study shows that
the acquisition of MIL in the spring of 2020 did not lead to a structural change
in the local firms’ entrepreneurial culture. Thus, this longitudinal analysis shows
an opportunistic approach toward MIL that contextualized it as a resource only
for emergencies. Thus, it clarifies the aspects of the entrepreneurial culture that
delay deeper implementation and understanding of MIL.
Description
Capítulo completo en acceso abierto que hace parte de la obra Media and information literacy for the public good: UNESCO MILID Yearbook 2023.
Keywords
Pandemia, Covid 19, Aislamiento, Comercio electrónico, Italia, Pandemic, Lockdown, E-grocery, E-commerce, Italy