Diagnóstico organizacional que permita el desarrollo de estrategias empresariales para la marca Pet Snack del municipio de Zipaquirá.

Abstract

This project seeks to carry out a business diagnosis analyzing specific aspects such as strategic, organizational, and economic-financial operation; the administrative structure of the enterprise and the product/service offered by the Pet Snack brand, in order to implement necessary actions for the improvement and growth of the organization. Additionally, it grants partial results of an investigation carried out in the line of business management and the service offered, obtaining as the main source strategies of different types and applicable to the different areas that are developed in the entity to favor in a new and innovative way both internally and externally. to the organization in the short, medium and long term.This project seeks to carry out a business diagnosis analyzing specific aspects such as strategic, organizational, and economic-financial operation; the administrative structure of the enterprise and the product/service offered by the Pet Snack brand, in order to implement necessary actions for the improvement and growth of the organization. Additionally, it grants partial results of an investigation carried out in the line of business management and the service offered, obtaining as the main source strategies of different types and applicable to the different areas that are developed in the entity to favor in a new and innovative way both internally and externally. to the organization in the short, medium and long term.