Análisis sobre la ampliación del mercado para la salchicha de pavo Pietran, en el área metropolitana de Medellín
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Date
2021-05-29
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Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
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Open Access
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Abstract
La investigación denominada análisis de sobre la ampliación del mercado para la salchicha de pavo Pietran, en el área metropolitana de Medellín, abordó el problema de la investigación a través de un análisis de factores internos y externos de la compañía analizada, frente al mercado, los cuales incidieron directamente en el proyecto, seguido la metodología utilizada para la investigación fue; la elaboración de la matriz EFI, la cual pretende identificar los diferentes factores clave que se encuentran inmersos dentro del proceso, de forma constructiva o deconstructiva, a través de un enfoque de investigación mixto (cualitativo y cuantitativo), entendidos como fortalezas y debilidades de las diferentes áreas que forman parte del proceso funcional de la compañía, de acuerdo a la investigación los donde los principales hallazgos que darían pie a su materialización son: Primero como objetivo identificar el segmento o población, se evidencio que, en la población, es frecuente el consumo de frutas y verduras dando viabilidad a la tendencia de lo saludable, como segundo, con el objetivo comparar los diferentes canales de distribución, se tuvo como resultado que, el género masculino y femenino, les gusta consumir y encontrar producto saludable en los diferentes canales de abastecimiento y en las máquinas expendedoras, tercero y último el objetivo de proponer alianzas de distribución masiva de productos saludables o bajo en grasa, se menciona a la población si incluiría en su alimentación productos cárnicos basados en carne de pavo, las diferentes categorías y población encuestada aceptaron incluir carne de pavo como alimentación saludable.
The Research called analysis of market expansion for Pietran turkey sausage, in the Medellín metropolitan area, addressed the problem of research through an analysis of internal and external factors of the company analyzed, from market, which had a direct impact on the project, followed by the methodology used or the investigation it was; the development of the EFI matrix, which aims to identify the different key factors that are immersed inside of the process, constructively or deconstructively, through a mixed research approach (qualitative and quantitative), understood as strengths and weaknesses of the different areas that are part of the company functional process, according to the research the main findings that would give rise to its materialization are: First with the objective of identify the segment or population, it was evident that, in the population, it is common to consume fruits and vegetables giving viability to the trend of the healthy, as a second, whit the objective of to compare the different distribution channels, it was the result that, the male and female gender, they like to consume and find healthy product in the different supply channels and in the vending machines, as third and last, with the aim of proposing partnerships for the mass distribution of healthy or low-fat products, through the question, the population is mentioned, would you include meat products based on turkey meat in your nutrition, the different categories and population surveyed agreed to include turkey meat as a healthy nutrition.
The Research called analysis of market expansion for Pietran turkey sausage, in the Medellín metropolitan area, addressed the problem of research through an analysis of internal and external factors of the company analyzed, from market, which had a direct impact on the project, followed by the methodology used or the investigation it was; the development of the EFI matrix, which aims to identify the different key factors that are immersed inside of the process, constructively or deconstructively, through a mixed research approach (qualitative and quantitative), understood as strengths and weaknesses of the different areas that are part of the company functional process, according to the research the main findings that would give rise to its materialization are: First with the objective of identify the segment or population, it was evident that, in the population, it is common to consume fruits and vegetables giving viability to the trend of the healthy, as a second, whit the objective of to compare the different distribution channels, it was the result that, the male and female gender, they like to consume and find healthy product in the different supply channels and in the vending machines, as third and last, with the aim of proposing partnerships for the mass distribution of healthy or low-fat products, through the question, the population is mentioned, would you include meat products based on turkey meat in your nutrition, the different categories and population surveyed agreed to include turkey meat as a healthy nutrition.
Description
Analizar la ampliación de mercado para la salchicha de pavo Pietran, en el área metropolitana de Medellín.
Keywords
Alimentación, Mercadeo, Población, Saludable, Tendencia, Healthy Nutrition, Marketing, Population