Estrategias de sostenibilidad en la pandemia Covid-19, caso de estudio Alumicolor S.A.S Bello - Antioquia
Camargo Castaño, Jair Yecid
López Muñetón, Marly Andrea
Corporación Universitaria Minuto de Dios
Debido a la afectación económica generada por la pandemia del nuevo coronavirus COVID- 19, desde el mes de marzo de 2020 se empezaron a establecer medidas para evitar la propagación del virus, lo que conllevo a una serie de confinamientos en el territorio colombiano. Uno de los municipios más afectados en el departamento de Antioquia es Bello, por su gran cantidad de habitantes y microempresas en condiciones de vulnerabilidad económica y social. Sin embargo, no todas las Pymes han sido afectadas de la misma manera, una de ellas es ALUMICOLOR S.A.S empresa del sector productivo de anodizado, caracterizada por su crecimiento en la diversificación del mercado. Con un enfoque cualitativo y longitudinal se describen las estrategias que además permitieron aportar a las necesidades del sector salud en medio de la emergencia sanitaria, facilitando la resiliencia empresarial y aplicando estrategias gerenciales mediante el fortalecimiento de medios digitales y diversificación del portafolio de servicios, permitieron generar valor agregado, consiguiendo establecerse en otros mercados.
Due to the economic impact of the COVID-19 virus, measures have been put in place to stop the spread of the virus. This, in turn, has left many in Colombia confined to the area in which they live. One of the most affected municipalities of Antioquia, Bello, has seen a surge in coronavirus cases due to its dense population and large number of microbusinesses that have little to no economic means to protect themselves. With that said, not all SMEs have been negatively impacted. In particular, ALUMICOLOR S.A.S, a producer of anodized metals, has seen a growth in market diversification. With a qualitative and longitudinal approach, this company has been able to stay afloat in an unstable industry all while contributing to the growing demand of the healthcare sector. The decisions and strategies taken by management to strengthen the company’s digital presence and diversify its briefcase of services allowed the company to, not just stay in the game, but to also establish itself in other markets.
Due to the economic impact of the COVID-19 virus, measures have been put in place to stop the spread of the virus. This, in turn, has left many in Colombia confined to the area in which they live. One of the most affected municipalities of Antioquia, Bello, has seen a surge in coronavirus cases due to its dense population and large number of microbusinesses that have little to no economic means to protect themselves. With that said, not all SMEs have been negatively impacted. In particular, ALUMICOLOR S.A.S, a producer of anodized metals, has seen a growth in market diversification. With a qualitative and longitudinal approach, this company has been able to stay afloat in an unstable industry all while contributing to the growing demand of the healthcare sector. The decisions and strategies taken by management to strengthen the company’s digital presence and diversify its briefcase of services allowed the company to, not just stay in the game, but to also establish itself in other markets.
Identificar las estrategias implementadas por ALUMICOLOR para la sostenibilidad empresarial en la pandemia por el COVID-19.
Coronavirus, Microempresas, Estrategias, Sostenibilidad
Camargo Castaño, J. Y. y López Muñetón, M. A. (2021). Estrategias de sostenibilidad en la pandemia Covid-19, caso de estudio Alumicolor S.A.S Bello - Antioquia. [Trabajo de grado, Corporación Universitaria Minuto de dios]. Repositorio institucional UNIMINUTO.