Impacto de las redes sociales como herramienta de marketing empresarial para el sector de la telefonía móvil en Colombia: Análisis desde la teoría conductista
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Date
2024-05
Authors
Castañeda Rodas, Sebastián
Monsalve Arango, Dayhana Vanessa
Valencia Marín, Ana María
Advisors
Arias Castaño, Julio César
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Publisher
Corporación Universitaria Minuto de Dios
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Thesis
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Abstract
Este proyecto de investigación tiene como propósito identificar las relaciones entre las redes sociales y la teoría conductista de las empresas del sector de telefonía móvil en Colombia, se busca determinar la estrategia más efectiva para el impulso de estas, dado que también se cuenta con diferentes métodos, considerando especialmente el uso de influenciadores en las redes sociales como una estrategia promocional destacada en la actualidad. Además, se pretende identificar cuáles de las redes sociales actuales son más adecuadas para aumentar la visibilidad y atraer clientes a estas empresas. La investigación se soporta en datos reales para medir la efectividad de estas actividades en el impulso de las marcas.
The purpose of this research project is to identify the relationships between social networks and the behavioral theory of companies in the mobile telephone sector in Colombia. It seeks to determine the most effective strategy to promote these companies, given that there are also different methods, especially considering the use of influencers on social networks as a prominent promotional strategy today. In addition, the aim is to identify which of the current social networks are most appropriate to increase visibility and attract customers to these companies. The research is supported by real data to measure the effectiveness of these activities in promoting brands.
The purpose of this research project is to identify the relationships between social networks and the behavioral theory of companies in the mobile telephone sector in Colombia. It seeks to determine the most effective strategy to promote these companies, given that there are also different methods, especially considering the use of influencers on social networks as a prominent promotional strategy today. In addition, the aim is to identify which of the current social networks are most appropriate to increase visibility and attract customers to these companies. The research is supported by real data to measure the effectiveness of these activities in promoting brands.
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Keywords
Estimulo, Conducta, Refuerzo, Redes Sociales, Telefonía Móvil, Encouragement, Behavior, Reinforcement, Social Networks, Mobile Telephony