El marketing del corsé femenino en Canadá
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Date
2021-05
Authors
Lopera Jaramillo, Tatiana
Advisors
Álvarez Rojas, Vladimir
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Restringido
Abstract
El presente proyecto tiene como finalidad crear estrategias de marketing en la innovación del corsé femenino para el mercado canadiense. El interés por Canadá como mercado de exportación se debió a la baja de producción de este producto y debido a que es un país que privilegia el comercio exterior y cuenta con tratados o acuerdos en todo el mundo. El proceso permitió identificar la importancia de la globalización, de incursionar en nuevos mercados además de tener claro los proceso y regulaciones de para exportar, así como la población y las características del mercado donde se desea llegar. El presente trabajo deja ver que a pesar que Canadá es un país que propende por mantener las exportaciones, es un mercado exigente y se debe cuidar cada detalle para posicionarse en dicho mercado.
The purpose of this project is to create marketing strategies in the innovation of the female corset for the Canadian market. Interest in Canada as an export market was due to the low production of this product and because it is a country that favors foreign trade and has treaties or agreements throughout the world. The process identifies the importance of globalization, of entering new markets in addition to being clear about the processes and regulations to export, as well as the population and characteristics of the market where you want to reach. The present work shows that although Canada is a country that tends to maintain exports, it is a demanding market and every detail must be taken care of to position itself in that market.
The purpose of this project is to create marketing strategies in the innovation of the female corset for the Canadian market. Interest in Canada as an export market was due to the low production of this product and because it is a country that favors foreign trade and has treaties or agreements throughout the world. The process identifies the importance of globalization, of entering new markets in addition to being clear about the processes and regulations to export, as well as the population and characteristics of the market where you want to reach. The present work shows that although Canada is a country that tends to maintain exports, it is a demanding market and every detail must be taken care of to position itself in that market.
Description
Crear estrategias de marketing en la innovación del corsé femenino para el mercado canadiense.
Keywords
Corsé, Exportación, Comercio Exterior, Canadá, Mujeres, TLC, Ropa intima, Corset, Export, Foreign trade, Canadá