Estrategias de mercado que promuevan el desarrollo comercial de la plaza de mercado Ernesto Gómez Echeverry del municipio de Ituango, Antioquia
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Date
2020-11-11
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Corporación Universitaria Minuto de Dios
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Abstract
El presente trabajo de Investigación tiene como objetivo plasmar los conocimientos que se han adquirido en el transcurso de mi formación académica. Está enfocado en un lugar muy importante que hace parte de mi historia; como lo es el municipio de Ituango localizado al norte de Antioquia, localizado al norte de Antioquia específicamente: en la plaza de mercado “Ernesto Gómez Echeverry”. Esta investigación tiene como objetivo principal identificar y establecer estrategias de mercado que permitan una mejora en el crecimiento y desarrollo de las actividades económicas, teniendo en cuenta la producción, comercialización y venta de específicamente de los productos locales, de acuerdo a las necesidades y nivel de satisfacción de sus clientes. Todo esto, con el fin que a través de lo mencionado se tracen metas y objetivos con enfoque en él y así que se incrementen las ventas del centro de comercio, impulsando la producción y comercialización de los productos locales en el territorio. Para ello, se hace un análisis riguroso del patrimonio material de la plaza de mercado y así tratar de organizar y hacer un plan, donde se beneficien los tanto los prestadores de servicio de dicho lugar, como las personas que adquieren los productos y adjuntando así el personal que cultiva el producto para que el cliente se satisfaga con este.
The current degree i am studying has an objective to shape the knowledge that i acquired in the course of my academic formation and it is for this reason that i decided to choose a very important place for me as it is my native town, the municipality of Ituango located to the north of Antioquia Specifically the present market square Ernesto Gómez Echeverri. The main objective of this research is to identify and establish market strategies to improve the growth and development of economic activity taking into account the production and marketing of local products their sales and the level of customer satisfaction and loyalty. And that through what has been mentioned, goals and objectives are drawn up that Will improve the income and sales of the trade Centre, promoting the production and commercialization of the local’s products in the territory. To do this, a rigorous analysis of the material heritage of the market place is made and thus try to organize and make a plan, where both the service providers of said place benefit, as well as the people who acquire the products and thus attaching the staff who cultivate the product so that the customer is satisfied with it.
The current degree i am studying has an objective to shape the knowledge that i acquired in the course of my academic formation and it is for this reason that i decided to choose a very important place for me as it is my native town, the municipality of Ituango located to the north of Antioquia Specifically the present market square Ernesto Gómez Echeverri. The main objective of this research is to identify and establish market strategies to improve the growth and development of economic activity taking into account the production and marketing of local products their sales and the level of customer satisfaction and loyalty. And that through what has been mentioned, goals and objectives are drawn up that Will improve the income and sales of the trade Centre, promoting the production and commercialization of the local’s products in the territory. To do this, a rigorous analysis of the material heritage of the market place is made and thus try to organize and make a plan, where both the service providers of said place benefit, as well as the people who acquire the products and thus attaching the staff who cultivate the product so that the customer is satisfied with it.
Description
Identificar estrategias de mercado que promuevan el crecimiento de ventas y logren posicionar en el mercado la plaza de mercado del municipio de Ituango, Antioquia.
Keywords
Economía, Estrategias de mercado, Marketing mix, Plaza de mercado, Productos locales, Culture, Economy, Local product