Plan de Negocios para la Apertura de una Panadería Funcional Artesanal
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Date
2022-05-17
Authors
Espitia Suarez, Jeimy Carolina
Fernández Arteaga, Paula Natalia
Advisors
Mora Forero, Jorge Alexander
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Este plan de negocios tiene como objetivo principal determinar la viabilidad tanto comercial como financiera de una propuesta de valor que se diferencia de la oferta tradicional del mercado de panes en los sectores populares de Bogotá. Esta consiste en la creación de una panadería consciente, en donde se ofrece panes saludables. Para este fin fue necesario plantear una serie de objetivos específicos que respondieran precisamente al fin central. Propósitos que van desde la contextualización del sector panificador hasta el análisis financiero. Se expondrán las características puntuales tanto de la demanda como de la oferta. Tanto así que en este apartado se presentarán los distintos perfiles de cliente, sus segmentos de mercado además de las razones que justifican la elección de los mismos. En el caso de la competencia, este presentará todo lo relacionado con la identificación de la solución, desde el concepto del negocio y su propuesta de valor, pasando por el respectivo análisis del sondeo de mercados, herramienta que valida la aceptación del plan de negocios en el mercado, hasta la ingeniería del mismo. El fin como tal de esta sección es presentar además de la viabilidad comercial del plan de negocios, también pretende sentar las bases en cuanto a las características que definen los productos y servicios del p plan de negocios.
This business plan has as its main objective to determine the commercial and financial viability of a value proposition that differs from the traditional offer of the bread market in the popular sectors of Bogotá. This consists of the creation of a conscious bakery, where healthy breads are offered. For this, it was necessary to propose a series of specific objectives that responded precisely to the central purpose. Purposes ranging from the contextualization of the bakery sector to the financial analysis. The specific characteristics of both, demand and supply will be presented. So much so, the different customer profiles, their market segments in this section will be presented, as well as the reasons that justify the choice of them. For the particular case of the competition, this will present everything related from the identification of the solution, from the concept of the business and its value proposition, going through the respective analysis of the market survey, a tool that validates the acceptance of the project in the market, to the engineering of the same. The purpose as such of this section is to present in addition to the commercial viability of the business plan, it also aims to lay the foundations for the characteristics that define the project's products and services
This business plan has as its main objective to determine the commercial and financial viability of a value proposition that differs from the traditional offer of the bread market in the popular sectors of Bogotá. This consists of the creation of a conscious bakery, where healthy breads are offered. For this, it was necessary to propose a series of specific objectives that responded precisely to the central purpose. Purposes ranging from the contextualization of the bakery sector to the financial analysis. The specific characteristics of both, demand and supply will be presented. So much so, the different customer profiles, their market segments in this section will be presented, as well as the reasons that justify the choice of them. For the particular case of the competition, this will present everything related from the identification of the solution, from the concept of the business and its value proposition, going through the respective analysis of the market survey, a tool that validates the acceptance of the project in the market, to the engineering of the same. The purpose as such of this section is to present in addition to the commercial viability of the business plan, it also aims to lay the foundations for the characteristics that define the project's products and services
Description
Analizar la viabilidad de un plan de negocios consistente en una panadería funcional (artesanal) en la ciudad de Bogotá en el barrio Restrepo.
Keywords
Panadería Funcional Artesanal, Bayer Personal, Modelo Business Canvas, Segmentos de Mercado, Modelo de Negocio, Artisanal Functional Bakery, Bayer Person, Business Canvas Model