Diseñar un manual para los Colombianos que permita conocer las opciones que brindan las plataformas digitales para ahorrar e invertir
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Date
2022-08-18
Authors
Chica Chavarría, Juliana
Advisors
González Fernández, Gina Paola
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Abstract
Las plataformas digitales en los últimos años han facilitado la adquisición de productos y servicios para los usuarios, facilitando el intercambio de información entre los consumidores y productores especialmente en negocios basados en el área financiera, lo que ha traído consigo el surgimiento de las Fintechs, potencializando este mercado y abriendo las puertas a más personas a la adquisición de productos financieros enfocados en ahorro e inversión, una nueva tendencia que ha permitido tener una mayor inclusión a la que la banca tradicional aun no lograba llegar, esta transformación digital ha traído consigo cambios importantes y nuevas maneras de gestionar los recursos para las personas, impactando positivamente el acceso a los servicios financieros, debido a esto y teniendo en cuenta que se han creado diversas plataformas que ofrece servicios para ahorro e inversión se hace necesario brindar una guía para que los usuarios en Colombia tengan un conocimiento previo antes de acceder a estas.
Digital platforms in recent years have facilitated the acquisition of products and services for users, facilitating the exchange of information between consumers and producers, especially in businesses based on the financial area, which has brought with it the emergence of Fintechs, potentiating this market and opening the doors to more people to acquire financial products focused on savings and investment, a new trend that has allowed for greater inclusion that traditional banking has not yet been able to reach, this digital transformation has brought important changes and new ways of managing resources for people, positively impacting access to financial services, due to this and taking into account that various platforms have been created that offer services for savings and investment, it is necessary to provide a guide for users in Colombia have prior knowledge before accessing this you.
Digital platforms in recent years have facilitated the acquisition of products and services for users, facilitating the exchange of information between consumers and producers, especially in businesses based on the financial area, which has brought with it the emergence of Fintechs, potentiating this market and opening the doors to more people to acquire financial products focused on savings and investment, a new trend that has allowed for greater inclusion that traditional banking has not yet been able to reach, this digital transformation has brought important changes and new ways of managing resources for people, positively impacting access to financial services, due to this and taking into account that various platforms have been created that offer services for savings and investment, it is necessary to provide a guide for users in Colombia have prior knowledge before accessing this you.
Description
Describir las plataformas digitales con fines de inversión y ahorro para las personas en Colombia, dando a conocer una guía que ayude a entender el uso de estas.
Keywords
Fintech, Ahorro, Inversión, Plataformas digitales, Finanzas, Fintech, Savings, Investment