Estudio de factibilidad APP Nails Expert, tu aliado estratégico
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Date
2022-06-02
Authors
Cifuentes Acevedo, Jorge Mario
Restrepo Nieto, William Alexander
Pulgarín Corrales, Juan Sebastían
Advisors
Serna Osorio Diego Fernando
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El presenta trabajo, se presenta como fundamento teórico que busca estructurar el proceso
conceptual primario, para el desarrollo de la App Nails Expert.
A través de unja sustentación sobre la viabilidad, la satisfacción de una necesidad y el concepto
de innovación dentro de los espacios concretos como spa de uñas y actividades relacionadas. Se
argumenta la necesidad y el deber ser de la propuesta con miras a incursionar sobre una mejora en
las forma de acceder a este tipo de servicios. Se hace una descripcio0n detallada sobre la idea
inicial, las necesidades esenciales de desarrollo de la misma, las herramientas, los procesos y los
suministros que irá necesitando en cada fase de su desarrollo para cumplir con el objetivo que
pretende suplir la necesidad.
Para esto, se enmarcan las necesidades existentes en el sector, las dificultades que presentan la
comunicación y el conocimiento óptimo de productos, los problemas publicitarios y el
distanciamiento del cliente final con el ambiente primario sobre el cuidado de uñas, productos y
profesionales.
The present work is presented as a theoretical foundation that seeks to structure the primary conceptual process for the development of the Nails Expert App. Through a support on viability, the satisfaction of a need and the concept of innovation within specific spaces such as nail spas and related activities. The need and duty of the proposal are argued with a view to venturing into an improvement in the ways of accessing this type of service. A detailed description is made of the initial idea, its essential development needs, the tools, processes, and supplies that will be needed in each phase of its development to meet the objective that it intends to meet the need. For this, the existing needs in the sector are framed, the difficulties presented by communication and optimal knowledge of products, advertising problems and the distancing of the final client with the primary environment regarding nail care, products, and professionals.
The present work is presented as a theoretical foundation that seeks to structure the primary conceptual process for the development of the Nails Expert App. Through a support on viability, the satisfaction of a need and the concept of innovation within specific spaces such as nail spas and related activities. The need and duty of the proposal are argued with a view to venturing into an improvement in the ways of accessing this type of service. A detailed description is made of the initial idea, its essential development needs, the tools, processes, and supplies that will be needed in each phase of its development to meet the objective that it intends to meet the need. For this, the existing needs in the sector are framed, the difficulties presented by communication and optimal knowledge of products, advertising problems and the distancing of the final client with the primary environment regarding nail care, products, and professionals.
Description
Keywords
App, Nails, Expert, Innovación, Comunicación, App, Nails, Innovation, Communication