Diseño de un modelo de negocio para la creación de la empresa Taller de Mantenimientos y Personalizados J.L que satisfaga las necesidades del mercado en el área metropolitana de Bucaramanga.
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Date
2022-08-20
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Corporación Universitaria Minuto de Dios - UNIMINUTO
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Thesis
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Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El presente trabajo presenta el desarrollo de un modelo de negocio para la creación de la empresa Taller de Mantenimientos y Personalizados J.L que satisfaga las necesidades del mercado en el Área Metropolitana de Bucaramanga. El estudio se basa en el análisis del estado actual de las necesidades de talleres especializados con énfasis en el cliente, junto con la determinación de la viabilidad administrativa y de mercado para la creación de la empresa Taller de Mantenimiento y Personalizados JL para diseñar un modelo que integre las diferentes características que demande el mercado real respecto a la oferta actual. Se tomó como estudio el sector servicios, específicamente una muestra de los talleres de mantenimiento y personalizados. Teniendo en cuenta lainformación suministrada en los resultados, es indispensable comprender que la idea se fundamenta en ofrecer servicios de calidad con aspecto diferenciador enfocado en 4 pilares fundamentales: (i) División de las áreas de trabajo de manera que no se vea desorden ni suciedad por parte del cliente, (ii) Alianza con diferentes empresas que faciliten la realización de trámites al cliente, (iii) Formación en educación superior del personal y (iv) Prestación de servicios complementarios en un solo lugar, que le dan al modelo de negocio planteado la posibilidad de crecimiento y oportunidad en el mercado con probabilidades favorables de impactar en elsector de la mecánica de motocicletas. Así mismo se obtuvo el desarrollo de diversos estudios como : (i) Estudio del mercado, Estudio los clientes y (iii) Estudio financiero que permiten soportar las decisiones que tienen que se establecen dentro del plan de negocios para sustentar la probabilidad de éxito que tiene la compañía planteada Taller de Mantenimiento y Personalizados J.L sobre el mercado de las motocicletasen el sector que se desea enfocar, teniendo como premisa el bienestar del proyecto.
The present work presents the development of a business model for the creation of the company J.L Maintenance and Personalized Workshop that satisfies the needs of the market in the Metropolitan Area of Bucaramanga. The study is based on the analysis of the current state of the needs of specialized workshops with an emphasis on the client, together with the determination of the administrative and market feasibility for the creation of the company JL Maintenance and Personalized Workshop to design a model that integrate the different characteristics that the real market demands with respect to the current offer. The service sector was taken as a study, specifically a sample of maintenance and personalized workshops. Taking into account the information provided in the results, it is essential to understand that the idea is based on offering quality services with a differentiating aspect focused on 4 fundamental pillars: (i) Division of work areas so that there is no clutter or dirt by the client, (ii) Alliance with different companies that facilitate the carrying out of procedures for the client, (iii) Training in higher education of the staff and (iv) Provision of complementary services in a single place, which give the business model raised the possibility of growth and opportunity in the market with favorable probabilities of impacting the motorcycle mechanics sector. Likewise, the development of various studies was obtained, such as: (i) Market study, Customer study and (iii) Financial study that allow supporting the decisions that have to be based on the business plan to support the probability of success that it has. The company proposed J.L 15 Maintenance and Custom Workshop on the motorcycle market in the sector that it wishes to focus on, with the well-being of the project as a premise.
The present work presents the development of a business model for the creation of the company J.L Maintenance and Personalized Workshop that satisfies the needs of the market in the Metropolitan Area of Bucaramanga. The study is based on the analysis of the current state of the needs of specialized workshops with an emphasis on the client, together with the determination of the administrative and market feasibility for the creation of the company JL Maintenance and Personalized Workshop to design a model that integrate the different characteristics that the real market demands with respect to the current offer. The service sector was taken as a study, specifically a sample of maintenance and personalized workshops. Taking into account the information provided in the results, it is essential to understand that the idea is based on offering quality services with a differentiating aspect focused on 4 fundamental pillars: (i) Division of work areas so that there is no clutter or dirt by the client, (ii) Alliance with different companies that facilitate the carrying out of procedures for the client, (iii) Training in higher education of the staff and (iv) Provision of complementary services in a single place, which give the business model raised the possibility of growth and opportunity in the market with favorable probabilities of impacting the motorcycle mechanics sector. Likewise, the development of various studies was obtained, such as: (i) Market study, Customer study and (iii) Financial study that allow supporting the decisions that have to be based on the business plan to support the probability of success that it has. The company proposed J.L 15 Maintenance and Custom Workshop on the motorcycle market in the sector that it wishes to focus on, with the well-being of the project as a premise.
Description
Diseñar un modelo de negocio para la creación de la empresa Taller de Mantenimientos y Personalizados J.L que satisfaga las necesidades del mercado en el Área Metropolitana de Bucaramanga.
Keywords
investigación, emprendimiento, mecánica, modelo de negocios, taller de motos, personalizados y reparaciones, Research, Entrepreneurship, Mechanics, Motorcycle workshop, Business model