Descripción de la comercialización de productos lácteos en las tiendas del municipio de Guasca Cundinamarca
No Thumbnail Available
Date
2020-11-27
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Este proyecto tiene como objetivo conocer y describir la comercialización de los
productos lácteos en las tiendas tradicionales en el municipio de Guasca, nace con la necesidad
de ofrecer y ofertar los productos lácteos EL MOLINO, una organización pequeña que apenas
lleva un año desde que inicio a producir, es una empresa familiar y aún no cuenta con registro
INVIMA, sus ventas son bajas, pero sus productos son de alta calidad y competitivos. Con este
fin, la pregunta de investigación es la siguiente: ¿Cuáles son los derivados lácteos que tienen
mejor distribución y comercialización en las tiendas del municipio de Guasca?
La investigación se ejecutó a través de una metodología de enfoque cualitativo, se elaboró
un instrumento de recolección de datos, en este caso una encuesta. Las respuestas recibidas
muestran resultados positivos para la oferta de productos EL MOLINO, ya que existe una gran
aceptación de los derivados lácteos como lo es el queso que tiene unas ventas del 60%, el yogurt
un 93,3% y el arequipe con un margen de ventas del 70% en las tiendas del municipio siendo
estos los productos que más rotan semanalmente, el yogurt griego y el cortado de leche son
productos que no se comercializan en las tiendas que se encuestaron. Teniendo en cuenta esto se
realizaron unas recomendaciones a la organización, para mejorar su registro, reconocimiento y
comercialización.
This Project aims to know aims to know and describe the marketing of dairy products in traditional stores in the municipality of Guasca, born with the need of offering dairy products. El MOLINO it was a small organization which only year since it started producing. It is a family business and does not has got have an INVIMA registration yet. It is sales yet are low, but it is products are high quality and competitive the research question is as follows: ¿What are the dairy products have got the best distribution and marketing in the stores from Guasca municipality? The research was answered through a qualitative approach methodology , a data collection tool was developed, in this case an enquiry. The responses received show positive results for EL MOLINO products offerings since there is a great acceptance of dairy products such as cheese which sales of 60%, yogurt 93.3% and the sore arequipe with a sales margin of 70% being these products that rotate the most weekly, reek yogurt and milk cutting are products that are not marketed in stores that enquired. Taking this into account up, recommendations were made to the organization to improve its registration, recognition and marketing operation.
This Project aims to know aims to know and describe the marketing of dairy products in traditional stores in the municipality of Guasca, born with the need of offering dairy products. El MOLINO it was a small organization which only year since it started producing. It is a family business and does not has got have an INVIMA registration yet. It is sales yet are low, but it is products are high quality and competitive the research question is as follows: ¿What are the dairy products have got the best distribution and marketing in the stores from Guasca municipality? The research was answered through a qualitative approach methodology , a data collection tool was developed, in this case an enquiry. The responses received show positive results for EL MOLINO products offerings since there is a great acceptance of dairy products such as cheese which sales of 60%, yogurt 93.3% and the sore arequipe with a sales margin of 70% being these products that rotate the most weekly, reek yogurt and milk cutting are products that are not marketed in stores that enquired. Taking this into account up, recommendations were made to the organization to improve its registration, recognition and marketing operation.
Description
Analizar el mercado de los productos lácteos en las tiendas tradicionales en el municipio de
Guasca.
Keywords
Marketing, Productos lácteos, Comercialización, Derivados lácteos, Estrategia, Tienda, Marketing, Dairy products, EL MOLINO store, Dairy derivatives, Strategy, Guasca