Plan de negocio para la creación de Ser Fruit Tienda, en la ciudad de San José de Cúcuta
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Date
2022-05-28
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Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Thesis
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Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El objetivo de este trabajo de grado tiene como propósito realizar un estudio de viabilidad para la creación de una tienda “Ser Fruit” de frutos secos” A partir del descubrimiento de la demanda del mercado y al planteamiento del problema identificado para contribuir a la necesidad de productos saludables con una experiencia de consultoría y personalización del producto. En cuanto a los aspectos macro y micro ambientales, se pueden evaluar como positivos, lo que junto con otras variables indica que el proyecto es factible. Luego, se analizan las ventajas competitivas, oportunidades, estrategias de posicionamiento y segmentación cualitativa y cuantitativa. La tienda tendrá la asesoría de sus productos logrando una mayor satisfacción de consumidor. En la siguiente etapa, estudiamos el segmento de mercado objetivo, cuáles son sus características. De esta forma se ejecuta el marketing mix que conducirá al desarrollo del proyecto. Finalmente, el análisis económico y financiero evalúa la viabilidad del proyecto. Dieron resultados positivos en todas sus variables, posibilitando la ejecución del proyecto.
The objective of this degree work is to carry out a feasibility study for the creation of a "Ser Fruit" store of dried fruits "From the discovery of market demand and by raising the identified problem to contribute to the need for healthy products with a consulting and product customization experience. Regarding the macro and micro environmental aspects, they can be evaluated as positive, which together with other variables indicates that the project is feasible. Then, the competitive advantages, opportunities, positioning strategies and qualitative and quantitative segmentation are analyzed. The store will have advice on its products, achieving greater consumer satisfaction. In the next stage, we study the target market segment, what are its characteristics. In this way, the marketing mix that will lead to the development of the project is executed. Finally, the economic and financial analysis evaluates the feasibility of the project. They gave positive results in all its variables, enabling the execution of the project.
The objective of this degree work is to carry out a feasibility study for the creation of a "Ser Fruit" store of dried fruits "From the discovery of market demand and by raising the identified problem to contribute to the need for healthy products with a consulting and product customization experience. Regarding the macro and micro environmental aspects, they can be evaluated as positive, which together with other variables indicates that the project is feasible. Then, the competitive advantages, opportunities, positioning strategies and qualitative and quantitative segmentation are analyzed. The store will have advice on its products, achieving greater consumer satisfaction. In the next stage, we study the target market segment, what are its characteristics. In this way, the marketing mix that will lead to the development of the project is executed. Finally, the economic and financial analysis evaluates the feasibility of the project. They gave positive results in all its variables, enabling the execution of the project.
Description
Presentar propuesta de plan de negocio para la puesta en marcha del modelo Ser Fruit tienda dedicada a la comercialización de frutos secos en la ciudad de San José Cúcuta.
Keywords
Plan de negocio, Tienda de frutos secos, Comercialización, Business plan, Nut Shop, Marketing