Fortalecimiento de una empresa dedicada a la administración de oficinas virtuales en la ciudad de Ibagué.
No Thumbnail Available
Date
2021-12-17
Authors
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
La situación económica a nivel global es cada vez más profunda y lenta de recuperarse debido a la pandemia a causa del Covid 19 y demás factores particulares en algunos países del mundo (guerras internas, aumento del precio del petróleo).
Cada país afronta situaciones particulares que manifiesta problemas de índole social, político, y económico. Este último problema se refleja en indicadores realmente preocupantes como desempleo, cierre y liquidación de empresas, embargos a establecimientos, baja de salarios, bajo índice de consumo de las familias, etc.
En la anterior problemática están inmersas las micro, pequeñas empresas y profesionales independientes que le han apostado a sus ideas de negocios, productos y servicios en un mercado competitivo y de constante evolución.
La llegada del Covid 19 ocasionó que estas empresas cerraran sus establecimientos comerciales, despidieran a sus empleados, aumentaran su cartera y sus compromisos con las entidades bancarias se aplazaran por el bajo consumo de compra de sus productos y/o servicios.
Sin embargo, estas empresas, los propietarios desde sus casas logran de manera empírica o con pocas herramientas tecnológicas poder llegar con sus productos y servicios a los clientes y no perder contacto con el mercado, tratando de sobrevivir en el sector económico donde se desarrolla su actividad comercial.
Teniendo en cuenta la problemática anteriormente planteada buscamos investigar algunas herramientas tecnológicas y digitales que permitieran fusionar la administración, el desarrollo comercial de las empresas y el contacto diario con los clientes a muy bajo costo y sin necesidad de tener una oficina física y personal que se deba contratar para labores administrativas.
Finalmente se presentó la idea del proyecto de OFICINAS VIRTUALES el cual se expone como una solución digital que permite al pequeño empresario o profesional independiente tener un espacio digital de su empresa o negocio en una web y servicios adicionales como algunos de ellos son: correos corporativos, recepcionista digital, agendamiento de citas con clientes, servicios de contabilidad, asesorías jurídicas, facturación, etc.
The global economic situation is increasingly deep and slow to recover due to the pandemic caused by Covid 19 and other particular factors in some countries of the world (internal wars, increase in the price of oil). Each country faces particular situations that manifest problems of a social, political, and economic nature. This last problem is reflected in really worrying indicators such as unemployment, closing and liquidation of companies, seizures on establishments, low wages, low consumption rate by families, etc. Micro, small companies and independent professionals who have bet on their business ideas, products and services in a competitive and constantly evolving market are immersed in the above problem. The arrival of Covid 19 caused these companies to close their commercial establishments, lay off their employees, increase their portfolio and their commitments with banking entities were postponed due to the low consumption of purchasing their products and / or services. However, these companies, the owners from their homes, achieve empirically or with few technological tools to be able to reach customers with their products and services and not lose contact with the market, trying to survive in the economic sector where their activity takes place. commercial. Taking into account the problems raised above, we seek to investigate some technological and digital tools that allow merging the administration, the commercial development of the companies and the daily contact with the clients at a very low cost and without the need to have a physical and personal office that is due hire for administrative tasks. Finally, the idea of the VIRTUAL OFFICES project was presented, which is presented as a digital solution that allows the small businessman or independent professional to have a digital space for their company or business on a website and additional services such as: corporate emails, digital receptionist, scheduling appointments with clients, accounting services, legal advice, billing, etc.
The global economic situation is increasingly deep and slow to recover due to the pandemic caused by Covid 19 and other particular factors in some countries of the world (internal wars, increase in the price of oil). Each country faces particular situations that manifest problems of a social, political, and economic nature. This last problem is reflected in really worrying indicators such as unemployment, closing and liquidation of companies, seizures on establishments, low wages, low consumption rate by families, etc. Micro, small companies and independent professionals who have bet on their business ideas, products and services in a competitive and constantly evolving market are immersed in the above problem. The arrival of Covid 19 caused these companies to close their commercial establishments, lay off their employees, increase their portfolio and their commitments with banking entities were postponed due to the low consumption of purchasing their products and / or services. However, these companies, the owners from their homes, achieve empirically or with few technological tools to be able to reach customers with their products and services and not lose contact with the market, trying to survive in the economic sector where their activity takes place. commercial. Taking into account the problems raised above, we seek to investigate some technological and digital tools that allow merging the administration, the commercial development of the companies and the daily contact with the clients at a very low cost and without the need to have a physical and personal office that is due hire for administrative tasks. Finally, the idea of the VIRTUAL OFFICES project was presented, which is presented as a digital solution that allows the small businessman or independent professional to have a digital space for their company or business on a website and additional services such as: corporate emails, digital receptionist, scheduling appointments with clients, accounting services, legal advice, billing, etc.
Description
Implementar un modelo de servicio en la Empresa Trinex Chile SAS llamado OFICINAS VIRTUALES en la ciudad de Ibagué que permita optimizar recursos en las gestiones administrativas, financiera y comercial de las empresas.
Keywords
Innovación, Marketing digital, Virtualidad, E-commerce, SARS Covid-19, Innovación, Marketing digital, Virtualidad, E-commerce, SARS Covid-19