Impacto que Generan los Comentarios Online al Huesped en el Sector Hotelero
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Date
2021-11-14
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Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
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Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
En los últimos años las OTAs electrónicas han tenido gran acogida en sus diferentes ámbitos y el sector hotelero no es una excepción, se pueden encontrar grandes plataformas como los son tripadvisor, agoda, despegar.com, booking y airbnb entre otras. En un principio se utilizaban para la reserva de alojamiento, en los últimos años se ha visto una gran evolución de estas páginas web integrando diferentes características adicionales a estas, una de ellas es la implementación de comentarios que se dejan con respecto a la experiencia vivida por los usuarios sobre el alojamiento, con esta característica se quiere observar el comportamiento de los usuarios frente a los comentarios encontrados en dichas plataformas y la influencia que ejercen a la hora de la elección del hospedaje.
In recent years, the OTA’s have had a very good reception in their different areas and the hotel sector is not an exception, a big range of the best platforms can be found on the internet, platforms like tripadvisor, agoda, despegar.com, booking and Airbnb, among others. Initially, these platforms were used to reserve accommodations but recently these web pages have been updated to integrate additional features, one of them is the use of comments written by the users regarding to their experiences with the accommodation. Based on this feature this paper wants to observe the user’s behavior about the comments that can be found on these platforms and their influence at the moment of choosing accommodation.
In recent years, the OTA’s have had a very good reception in their different areas and the hotel sector is not an exception, a big range of the best platforms can be found on the internet, platforms like tripadvisor, agoda, despegar.com, booking and Airbnb, among others. Initially, these platforms were used to reserve accommodations but recently these web pages have been updated to integrate additional features, one of them is the use of comments written by the users regarding to their experiences with the accommodation. Based on this feature this paper wants to observe the user’s behavior about the comments that can be found on these platforms and their influence at the moment of choosing accommodation.
Description
Establecer cuál es la influencia en el comportamiento de los usuarios de servicios de alojamiento
con relación a los comentarios que se encuentran en los canales electrónicos sobre los servicios
hoteleros.
Keywords
Comentarios Online, Plataformas Electrónicas, Hospedaje, Consumidores, Online Comments, Electronic Platforms, Lodging and Consumers