Plan de negocios para el hotel Paraiso estudios del municipio de Ricaurte, Cundinamarca, para el periodo 2021-2023
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Date
2021-12-20
Advisors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El presente proyecto parte por exponer la necesidad de un plan de negocios para el Hotel
Paraíso Estudios, del municipio de Ricaurte, Cundinamarca, que permita maximizar las
utilidades entre el periodo 2021 y 2023 para disminuir el porcentaje de pérdidas anuales.
Así, se plantea como objetivo principal desarrollar un plan de negocios para el
establecimiento que permita visualizar las oportunidades financieras de la empresa para
incrementar sus ingresos y utilidades. Se utilizó una metodología explicativa con un
enfoque mixto, en conjunto con instrumentos como los estados financieros, una matriz
DOFA y la elaboración del plan de negocios. Finalmente, se obtuvo como resultado que un
buen diseño e implementación de un plan de negocios permite más que comprender el
estado y salud de una empresa, el proyectar metas y estrategias a futuro que permitan el
crecimiento económico de la misma.
This project starts by exposing the need for a business plan for the Hotel Paraíso Estudios, in the city of Ricaurte, Cundinamarca, that allows maximizing profits between the period 2021 and 2023 to reduce the percentage of annual losses. Thus, the main objective is to develop a business plan for the establishment that allows you to visualize the financial opportunities of the company to increase its income and profits. An explanatory methodology was used with a mixed approach, in conjunction with instruments such as financial statements, a SWOT matrix and the preparation of the business plan. Finally, it was obtained as a result that a good design and implementation of a business plan allows more than understanding the state and health of a company, projecting goals and strategies for the future would allow its economic growth.
This project starts by exposing the need for a business plan for the Hotel Paraíso Estudios, in the city of Ricaurte, Cundinamarca, that allows maximizing profits between the period 2021 and 2023 to reduce the percentage of annual losses. Thus, the main objective is to develop a business plan for the establishment that allows you to visualize the financial opportunities of the company to increase its income and profits. An explanatory methodology was used with a mixed approach, in conjunction with instruments such as financial statements, a SWOT matrix and the preparation of the business plan. Finally, it was obtained as a result that a good design and implementation of a business plan allows more than understanding the state and health of a company, projecting goals and strategies for the future would allow its economic growth.
Description
Desarrollar un plan de negocios para el Hotel Paraíso Estudios que permita
visualizar las oportunidades financieras de la empresa para incrementar sus ingresos y
utilidades
Keywords
Plan de negocios, Hotel Paraíso Estudios, Pandemia, Oportunidad financiera, Incremento de utilidades e ingresos, Business plan, Hotel Paraíso Estudios, Pandemic, Financial opportunity, Increase in profits and income