Plan de marketing digital para implementar a la empresa el Punto de las Flautas, salón de onces en el departamento del Tolima
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Date
2021-12-05
Advisors
Editors
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Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El mercado actual ha ido avanzando de manera asombrosa, debido a la evolución de la
tecnología como lo ha sido el internet. Toda empresa o emprendimiento debe adaptarse a las
nuevas tendencias digitales como su mejor aliado, un ejemplo de esto es ver las numerosas
ventajas que representan estar conectado en tiempo real mediante un dispositivo por medio de
plataformas como Facebook, Instagram whatsApp que nos permiten alcanzar nuevos mercados,
encontrar posibles socios estratégicos, proveedores de materia prima, etc.
El presente trabajo contempla el diseño de un plan de marketing digital para la empresa El Punto
de las flautas, Salón de onces, la cual fabrica y comercializa productos alimenticios. Dicha
empresa desea implementar un plan de mercadeo digital para la ampliación y reconocimiento de
la marca. Este documento es vital para el buen funcionamiento de una empresa como resultado
se obtiene la elaboración de un plan de mercadeo que, a partir del análisis interno y externo de la
empresa, llegara al mercado Tolimense usando canales directos y digitales como herramienta de
mercadeo. Para lograrlo se hace una revisión de fuentes de información secundaria del sector de
alimentos.
The current market has been advancing in an awesome way, due to the technology evolution such as the internet. Every company or enterprise be must adapt to new digital trends as its best ally. An example of this is to see the many advantages of being connected in real time through a device through platforms as Facebook, Instagram, WhatsApp. That allow us to reach new markets, find possible strategic partners, raw material suppliers, and other funtions. This work contemplates the design of a digital marketing plan for the company El Punto de las flautas, Breakfast room, which créate and sells food products. This company wishes to implement a digital marketing plan for the expansion and recognition of the brand. This document is vital for the Good working of a company as the result of the development of a marketing plan that, from the internal and external analysis of the company, will reach the market of Tolima using direct and digital channels as a marketing tool. To achieve this, it does a review of secondary information sources of the food sector.
The current market has been advancing in an awesome way, due to the technology evolution such as the internet. Every company or enterprise be must adapt to new digital trends as its best ally. An example of this is to see the many advantages of being connected in real time through a device through platforms as Facebook, Instagram, WhatsApp. That allow us to reach new markets, find possible strategic partners, raw material suppliers, and other funtions. This work contemplates the design of a digital marketing plan for the company El Punto de las flautas, Breakfast room, which créate and sells food products. This company wishes to implement a digital marketing plan for the expansion and recognition of the brand. This document is vital for the Good working of a company as the result of the development of a marketing plan that, from the internal and external analysis of the company, will reach the market of Tolima using direct and digital channels as a marketing tool. To achieve this, it does a review of secondary information sources of the food sector.
Description
Diseñar una propuesta de Plan estratégico de marketing para la empresa El Punto de las
Flautas especializada en Producir y comercializar Flautas para generar una oferta de valor,
que permita el crecimiento de la organización aplicando el mercadeo contemporáneo.
Keywords
Marketing digital, Cybermarketing, Fundación, Transformación, Estrategias, Posicionamiento de marca, Mundo virtual, Comercio electrónico, Redes sociales, Digital marketing, Procedures, Strategy, Satisfaction, Customers, Theory, Organization, Competence