Diseño de piezas gráficas publicitarias para la visibilización de la iniciativa de turismo comunitario Garcitas en Vichada, año 2019
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Date
2019-08
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Corporación Universitaria Minuto de Dios
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Abstract
La creación y el desarrollo de piezas gráficas publicitarias son una gran opción si se desea mostrar algo en específico a un público determinado. En este caso, actúan para la visibilización de la iniciativa de turismo comunitario en Garcitas, Vichada como reconocimiento a la incrementación del turismo comunitario en Colombia como alternativa para un turismo sostenible y desarrollo social local en zonas de posacuerdo. La Cooperativa CoopGarcitas nace como iniciativa de turismo comunitario para los habitantes de esta inspección, que ha sido exiliada de su territorio por el conflicto armado y tuvo que vivir en el Parque Nacional El Tuparro en el departamento de Vichada. Un grupo de entidades gubernamentales apoyaron esta iniciativa como alternativa de desarrollo local para dejar las actividades ilícitas y dedicarse al turismo. Sin embargo, por su ubicación geográfica en el lejano oriente colombiano sobre el Río Orinoco, tiene dificultades de comunicación y conectividad que obstaculizan su visibilización al mundo. En este documento, se resaltan los diferentes atractivos turísticos, los cuales se incluyen en las piezas gráficas publicitarias con el fin de visibilizar a Garcitas, Vichada como un destino turístico para el mundo.
The creation and development of graphic advertising pieces are a great option if you want to show something specific to a specific audience. In this case, they act to make visible the community tourism initiative in Garcitas, Vichada in recognition of the increase of community tourism in Colombia as an alternative for sustainable tourism and local social development in post-agreement areas. the Cooperativa CoopGarcitas was born as a community tourism initiative for the inhabitants of this inspection, which has been exiled from its territory by the armed conflict and had to live in the El Tuparro National Park in the department of Vichada. A group of government entities supported this initiative as an alternative to local development to stop illicit activities and engage in tourism. However, due to its geographical location in the far east of Colombia on the Orinoco River, this community has communication and connectivity difficulties that hinder its visibility to the world. In this document, the different tourist attractions are highlighted, which are included in the graphic advertising pieces to make visible Garcitas, Vichada as a tourist destination for the world
The creation and development of graphic advertising pieces are a great option if you want to show something specific to a specific audience. In this case, they act to make visible the community tourism initiative in Garcitas, Vichada in recognition of the increase of community tourism in Colombia as an alternative for sustainable tourism and local social development in post-agreement areas. the Cooperativa CoopGarcitas was born as a community tourism initiative for the inhabitants of this inspection, which has been exiled from its territory by the armed conflict and had to live in the El Tuparro National Park in the department of Vichada. A group of government entities supported this initiative as an alternative to local development to stop illicit activities and engage in tourism. However, due to its geographical location in the far east of Colombia on the Orinoco River, this community has communication and connectivity difficulties that hinder its visibility to the world. In this document, the different tourist attractions are highlighted, which are included in the graphic advertising pieces to make visible Garcitas, Vichada as a tourist destination for the world
Description
Diseñar piezas gráficas publicitarias como apoyo a la estrategia de comunicación para la visibilización de la iniciativa de turismo comunitario Garcitas Vichada
Keywords
Garcitas, Naturaleza, Piezas gráficas, Turismo comunitario, Comunicación visual, Publicidad, Nature, Graphic pieces, Community tourism, Recognition, Social networks