Plan de marketing para identificar la viabilidad de las bolsas a base de calceta de plátano en el sector de los distribuidores de plástico, papelerías y misceláneas en Ibagué
No Thumbnail Available
Date
2020-11-30
Authors
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Las tendencias del mercado se encuentran en continuo cambio así lo afirma Shari Caudron
(Caudron, 2020) en la revista digital puesto que el cliente de ahora busca estar completamente
convencido en el beneficios de su compra “Ahora las personas valoran qué es lo que
verdaderamente necesitan”, la razón de este cambio es debido a que los consumidores actuales
han podido adquirir una gran cantidad de productos por lo cual ha creado saturación en los
mismos y ahora las decisiones de compra se basan en el estado emocional y las preferencias del
mercado se inclinan a materiales de bajo impacto ambiental elaborados a partir de materiales
ecológicos y sustentables especialmente fabricado a mano “el aumento de la demanda extranjera
por productos artesanales colombianos se ve plasmado en países como Norteamérica y Europa.
Demuestra que el factor diferenciador de productos artesanales tiene gran acogida, ya que son
productos que tienen diseños exclusivos y que logran captar la atención de clientes extranjeros,
quienes se ven atraídos por artículos que cuentan una historia” (Paula Sanchez, 2017) Por tal
motivo el presente trabajo busca evaluar la aceptación de las bolsas de las fibras de plátano en el
mercado de los distribuidores de plástico, papelería y misceláneas como representación de
innovación puesto que el producto representa el árbol platanero del cual es un sector tradicional
de la economía colombiana campesina y ofrece diseños exclusivos para los distintos mercados.
Por lo tanto es importante busca generar alternativas de productividad al mercado
Ibaguereño optimizando en su totalidad la materia prima que ofrece el pseudo de plátano del cual
es un desperdicio y generador de plaga para el cultivo así mismo ofrece soluciones ambientales
debido a que es una oportunidad para la sustitución del plástico, Además, las empresas
actualmente buscan calidad e innovación lo que ofrece las bolsas de fibra de plátano, impactando pág. 17
positivamente al medio ambiente y ofreciendo un plus Eco a aquellas empresas que se decidan
por su utilización.
According to the data revealed by the newspaper the spectator (EFE, 2018) in Colombia, 24 kilos of plastic are consumed per year by people of which Ibague has an approximate population of 529,635 inhabitants, with an approximate figure of 10,818,840 annual kilos of plastic Consumed per person, therefore, 56% is for single consumption, for this reason the present degree work evaluated the marketing plan to identify the viability of bags based on banana sock in the sector of plastic distributors, stationery s tores and misceláneas de Ibagué as a substitute product solution for the plastic bag and generator of innovation due to its exclusive design, taking into account the type of market in which it operates as well as the competitive advantages it offers and th e environmental impact; Therefore, to carry out this evaluation, a mixed methodology was applied, using as a tool the survey prepared for wholesale plastic distributors, stationery stores and wholesale and retail miscellaneous, seeking that the results com that sockmunicate the possible potential based bags have. plantain in the Ibaguereño market and providing a solution to the need to use biodegradable packaging and at the same time that they are used as principles of said research and contributes to the e ffective use of this raw material generating business entrepreneurship for the department. In other words, the banana sock bags are a product of raw material from the pseudo the banana, of which it reaches 68.07% resistance to heat and humidstem of ity and a total of 6 kilograms in weight, therefore the results showed that within the market the locals are willing to try the new brand of biodegradable banana sock bags because customers are continually looking for innovative, beautiful and eyecatching products, as well as plastic establishments, stationery stores and miscellaneous as a perspective of client are willing to sell them between $ 1,400 and $ 1,900 and more than $ 2,000
According to the data revealed by the newspaper the spectator (EFE, 2018) in Colombia, 24 kilos of plastic are consumed per year by people of which Ibague has an approximate population of 529,635 inhabitants, with an approximate figure of 10,818,840 annual kilos of plastic Consumed per person, therefore, 56% is for single consumption, for this reason the present degree work evaluated the marketing plan to identify the viability of bags based on banana sock in the sector of plastic distributors, stationery s tores and misceláneas de Ibagué as a substitute product solution for the plastic bag and generator of innovation due to its exclusive design, taking into account the type of market in which it operates as well as the competitive advantages it offers and th e environmental impact; Therefore, to carry out this evaluation, a mixed methodology was applied, using as a tool the survey prepared for wholesale plastic distributors, stationery stores and wholesale and retail miscellaneous, seeking that the results com that sockmunicate the possible potential based bags have. plantain in the Ibaguereño market and providing a solution to the need to use biodegradable packaging and at the same time that they are used as principles of said research and contributes to the e ffective use of this raw material generating business entrepreneurship for the department. In other words, the banana sock bags are a product of raw material from the pseudo the banana, of which it reaches 68.07% resistance to heat and humidstem of ity and a total of 6 kilograms in weight, therefore the results showed that within the market the locals are willing to try the new brand of biodegradable banana sock bags because customers are continually looking for innovative, beautiful and eyecatching products, as well as plastic establishments, stationery stores and miscellaneous as a perspective of client are willing to sell them between $ 1,400 and $ 1,900 and more than $ 2,000
Description
Implementar plan de marketing para identificar la viabilidad de las bolsas a base de calceta de
plátano en el sector de los distribuidores de plástico, papelerías y misceláneas en Ibagué.
Keywords
Tendencias, Marketing, Medio ambiente, Consumidor, Marketing plan, Feasibility, Innovation, Plastic distributors