Propuesta de mejora enfocada en el servicio al cliente mediante la implementación de medios tecnológicos para el emprendimiento Waffles Dulces Tentaciones

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dc.contributor.advisorRodriguez Álvarez, Carlos Alberto
dc.contributor.authorGarcía Arenas, Paula Natalia
dc.contributor.authorAgudelo Mejía, Viviana Andrea
dc.date.accessioned2023-11-30T22:33:31Z
dc.date.available2023-11-30T22:33:31Z
dc.date.issued2023-11-27
dc.descriptionProponer una estrategia de mejora que permita a los clientes del emprendimiento Wafles Dulces Tentaciones tener una experiencia satisfactoria a través del servicio al cliente, utilizando medios y canales seleccionados.es
dc.description.abstractWaffles Dulces Tentaciones, which was born during the pandemic in eastern Antioquia to solve the economic difficulties of a family. Despite the increase in demand for telephone orders, the business lacked the necessary technology to manage this demand. Currently inactive, the entrepreneurs plan to reopen the business with technological innovation to improve customer satisfaction. The main objective is to propose a strategy that allows Waffles Dulces Tentaciones customers to have a satisfactory experience through customer service, using available technological means and channels. The methodology includes the collection and analysis of qualitative data in three phases, focusing on the selection of companies that employ technological surveillance strategies, the characterization of results and the analysis of qualitative data to identify digital channels and emerging media. Theoretical background highlights how technology and social networks are key tools in the adaptation of companies to new circumstances. The results of this study are expected to provide valuable information on how organizations can benefit from emerging technological trends.es
dc.identifier.citationGarcía Arenas P.N; y Agudelo Mejía V.A (2023) Propuesta de mejora enfocada en el servicio al cliente mediante la implementación de medios tecnológicos para el emprendimiento Waffles Dulces Tentaciones (Trabajo de grado). Corporación Universitaria Minuto de Dios. Bello-Colombiaes
dc.identifier.urihttps://repository.uniminuto.edu/handle/10656/18505
dc.publisherCorporación Universitaria Minuto de Dioses
dc.subjectEmprendimientoes
dc.subjectServicio al Clientees
dc.subjectRedes socialeses
dc.titlePropuesta de mejora enfocada en el servicio al cliente mediante la implementación de medios tecnológicos para el emprendimiento Waffles Dulces Tentacioneses
dc.typeThesises

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Tecnología en Logística