Tienda en línea para gestión de productos de mipymes (Flashstore)
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Date
2024-11-22
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Trabajo de Investigación e Innovación
Rights
Acceso Abierto - http://purl.org/coar/access_right/c_abf2
Abstract
FlashStore es una plataforma creada para enfrentar los retos empresariales de las MiPymes en la emblemática zona de El Hueco, en Medellín. Esta área comercial se topa con dificultades en la administración de productos, ausencia de claridad en los precios y restricciones para maximizar su beneficio en un mercado de alta competencia. Para actualizar y fomentar el proceso de compraventa, FlashStore conecta eficientemente y de manera segura a comerciantes y consumidores, proporcionando a los clientes la posibilidad de acceder a productos de excelente calidad a precios accesibles. Para formular esta respuesta, se empleó una metodología basada en estudios de mercado, entrevistas y análisis de datos, que simplificaron el entendimiento de las necesidades de los comerciantes locales y sus clientes. El uso de tecnología de vanguardia facilito la gestión de inventarios y precios, mejorando la experiencia de compra en línea. Con FlashStore, no solo se promueve la innovación y el crecimiento económico en El Hueco, sino que también se contribuye a preservar su herencia cultural y comercial, logrando un equilibrio entre lo contemporáneo y lo tradicional.
FlashStore is a platform created to address the business challenges of MSMEs in the emblematic area of El Hueco, in Medellin. This commercial area faces difficulties in product management, lack of price clarity and restrictions to maximize their profit in a highly competitive market. To modernize and stimulate the buying and selling process, FlashStore links sellers and customers efficiently and securely, providing customers with access to high quality products at affordable costs. To develop this response, we used an approach informed by market research, interviews and data analysis, which facilitated an understanding of the demands of local merchants and their consumers. The implementation of advanced technology simplifies inventory and price management, optimizing the online shopping experience. Early findings point to increased product visibility and greater cost clarity, which has boosted consumer confidence and strengthened the competitiveness of local merchants. FlashStore not only fosters innovation and economic development in El Hueco, but also helps maintain its cultural and commercial legacy, striking a balance between modernization and tradition.
FlashStore is a platform created to address the business challenges of MSMEs in the emblematic area of El Hueco, in Medellin. This commercial area faces difficulties in product management, lack of price clarity and restrictions to maximize their profit in a highly competitive market. To modernize and stimulate the buying and selling process, FlashStore links sellers and customers efficiently and securely, providing customers with access to high quality products at affordable costs. To develop this response, we used an approach informed by market research, interviews and data analysis, which facilitated an understanding of the demands of local merchants and their consumers. The implementation of advanced technology simplifies inventory and price management, optimizing the online shopping experience. Early findings point to increased product visibility and greater cost clarity, which has boosted consumer confidence and strengthened the competitiveness of local merchants. FlashStore not only fosters innovation and economic development in El Hueco, but also helps maintain its cultural and commercial legacy, striking a balance between modernization and tradition.
Description
Desarrollar una plataforma de comercio electrónico que modernice el proceso de compra y venta en el sector de El Hueco, Medellín, facilitando la conexión entre comerciantes y clientes a través de tecnología y logística inteligente.
Keywords
sector of “El Hueco”, Medellin, web application, software, sector del hueco, Medellín, aplicativo web, software, tecnología