Uso de las redes sociales em los gobiernos locales de Colombia
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Corporación Universitaria Minuto de Dios
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Este estudio surge de la pregunta: ¿qué uso se les ha dado a las redes sociales desde los gobiernos locales en Colombia? El artículo presenta información general sobre el uso de las redes sociales Facebook y Twitter en nuestro país, a partir de la interacción con los ciudadanos. Su objetivo es establecer el uso y apropiación de los ciudadanos de dichas redes sociales en ciudades intermedias y analizar el impacto de la estrategia Gobierno en Línea, impulsada por el Ministerio de Tecnologías de Información y Comunicaciones, y generar recomendaciones para alcanzar a los ciudadanos por estos medios.
The present research builds on the question: What use are providing local governments to social media in Colombia? The paper presents general information about the use of Facebook and Twitter in this country, based on the interaction of citizens. It’s aim is to establish the citizens use and appropriation of these social networks in intermediate cities and analyze the impact of Government Online strategy, driven by the Ministry of Information and Communication Technologies. At the end certain recommendations are made to encourage citizens’ participation through these tools.
The present research builds on the question: What use are providing local governments to social media in Colombia? The paper presents general information about the use of Facebook and Twitter in this country, based on the interaction of citizens. It’s aim is to establish the citizens use and appropriation of these social networks in intermediate cities and analyze the impact of Government Online strategy, driven by the Ministry of Information and Communication Technologies. At the end certain recommendations are made to encourage citizens’ participation through these tools.