Mercadeo social como herramienta de inclusión laboral para personas con discapacidad cognitiva en la localidad de San Cristóbal.
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Date
2019-12-04
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Corporación Universitaria Minuto de Dios
Type
Thesis
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Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El proyecto que se presenta a continuación se llevó a cabo en la ciudad de Bogotá D.C., y tuvo como objetivo promover el proceso de inclusión laboral de personas con discapacidad cognitiva en las microempresas a través de la estrategia de mercadeo social, quienes se enfrentan a la discriminación cuando buscan incluirse en el ámbito laboral y buscan mejorar su calidad de vida en términos personales y familiares; esto se logra a partir de la adaptación en el entorno laboral donde se realiza transformación a nivel individual y social, encaminadas a fortalecer su desarrollo humano y así mismo poder también recibir ingresos económicos.
Para el desarrollo de este estudio, se elaboró el instrumento de encuesta en línea, el cual facilitó la recolección de los datos y permitió presentar la perspectiva que tienen algunas microempresas de la ciudad de Bogotá D.C, acerca de la contratación a población con discapacidad cognitiva. Se resalta que, a partir de la aplicación de la encuesta, se identificó que la mayoría de las empresas desconocen las oportunidades laborales que se le pueden brindar a las personas con algún tipo de discapacidad, pero en especial a las personas con discapacidad cognitiva, ya que los prejuicios hacia ellos son mayores y son considerados como personas incapaces de realizar el cumplimiento de una función y/o tarea dentro de la organización.
Palabras claves: Discapacidad intelectual, inclusión laboral, desarrollo humano y mercadeo social.
The current project developed in Bogotá DC City and it had the objective of promoting the labor inclusion process of people with cognitive handicapped in the small businesses throughout the social marketing strategy, that people face the discrimination when they try to include them in the labor range and they look for improving their Quality Life related with the personal and familial stipulations; this is possible with the adaptation in the labor environment where is possible a transformation in an individual or social level directed to strengthen the human development and in the same way get economic incomes. To the development of this study, the instrument of a survey online was made, and this one make easier the data collection and it allows to present the perspective that some small businesses from Bogota D.C have about the hiring to people with cognitive handicap. It is possible to stands out that since the application of the survey was identified that most of the companies don’t know the labor opportunities that are possible to give to the people with any handicap, but in special to the people with cognitive disabilities, given that the prejudices towards them are bigger and they are considered like incompetence people for solving the compliance of a function or task in the organization.
The current project developed in Bogotá DC City and it had the objective of promoting the labor inclusion process of people with cognitive handicapped in the small businesses throughout the social marketing strategy, that people face the discrimination when they try to include them in the labor range and they look for improving their Quality Life related with the personal and familial stipulations; this is possible with the adaptation in the labor environment where is possible a transformation in an individual or social level directed to strengthen the human development and in the same way get economic incomes. To the development of this study, the instrument of a survey online was made, and this one make easier the data collection and it allows to present the perspective that some small businesses from Bogota D.C have about the hiring to people with cognitive handicap. It is possible to stands out that since the application of the survey was identified that most of the companies don’t know the labor opportunities that are possible to give to the people with any handicap, but in special to the people with cognitive disabilities, given that the prejudices towards them are bigger and they are considered like incompetence people for solving the compliance of a function or task in the organization.
Description
Promover el proceso de inclusión laboral de personas con discapacidad cognitiva en las microempresas a través de la estrategia de mercadeo social
Keywords
Discapacidad intelectual, Inclusión laboral, Desarrollo humano, Mercadeo social, Intellectual disability, Labor inclusion, Human development and social marketing