Infusión de guama Clean Water
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Date
2022-12-22
Authors
Giraldo Santa, Juliana
Advisors
Álvarez Rojas, Vladimir
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Este trabajo tiene como finalidad diseñar estrategias de marketing comouna oportunidad de negocio de las infusiones de guama Clean Water en el sector salud de Islandia, a través de una propuesta de importación dirigida a la compañía Innnes Ehf, empresa de alimentos y bebidas ubicada en la capital Reikiavik.Luego de indagar y analizar aspectos político-económicos de Islandia, se encontró que el gobierno tiene un monopolio estatal sobre el tabaco y las bebidas alcohólicas con más de 2,25 % de alcohol por volumen, prohíbe su promociónypublicidad,y están fuertemente gravadas.Tiene una política pública nacional que incluye dietas y estilos de vida saludables, buscando alinearse a las recomendaciones que lidera la Organización Mundial de la Salud sobre la necesidad global de abordar la hipertensión, principal factor de riesgo de las enfermedades cardiovasculares y de alta carga de morbilidad.En este contexto la propuesta representa una gran oportunidad de negocio con un aliado internacional mayoristaInnnes Ehf,empresa líder, sólida y progresista, dedicada a la importación, venta y servicio en la industria alimentaria, con talento humano experimentado en marketing y ventas sólidas que visita a sus clientes en toda Islandia.La infusión de guama Clean Water es un producto natural que ayuda a combatir la hipertensión, le permite a la compañía importadora aumentar y diversificar la oferta en el mercado con un producto que responde a las necesidades de clientes y consumidores, buscando competitividad y rentabilidad con altos estándares de calidad.
The purpose of this work is to design marketing strategies as a business opportunity for Clean Water guama infusions in the health sector in Iceland, through an import proposal addressed to Innnes Ehf, a food and beverage company located in the capital Reykjavik. After researching and analyzing political-economic aspects of Iceland, it was found that the government has a state monopoly on tobacco and alcoholic beverages with more than 2.25% alcohol by volume, prohibits their promotion, advertising and are heavily taxed. It has a national public policy that includes healthy diets and lifestyles, seeking to align with the recommendations led by the World Health Organization on the global need to address hypertension, the main risk factor for cardiovascular disease and high burden of disease. In this context the proposal represents a great business opportunity with an international wholesale partner Innnes Ehf, a leading, solid and progressive company, dedicated to import, sales and service in the food industry, with experienced human talent in marketing and solid sales that visits its customers throughout Iceland. The infusion of guama Clean Water is a natural product that helps to combat hypertension, allows the importing company to increase and diversify the offer in the market with a product that responds to the needs of customers and consumers, seeking competitiveness and profitability with high quality standards.
The purpose of this work is to design marketing strategies as a business opportunity for Clean Water guama infusions in the health sector in Iceland, through an import proposal addressed to Innnes Ehf, a food and beverage company located in the capital Reykjavik. After researching and analyzing political-economic aspects of Iceland, it was found that the government has a state monopoly on tobacco and alcoholic beverages with more than 2.25% alcohol by volume, prohibits their promotion, advertising and are heavily taxed. It has a national public policy that includes healthy diets and lifestyles, seeking to align with the recommendations led by the World Health Organization on the global need to address hypertension, the main risk factor for cardiovascular disease and high burden of disease. In this context the proposal represents a great business opportunity with an international wholesale partner Innnes Ehf, a leading, solid and progressive company, dedicated to import, sales and service in the food industry, with experienced human talent in marketing and solid sales that visits its customers throughout Iceland. The infusion of guama Clean Water is a natural product that helps to combat hypertension, allows the importing company to increase and diversify the offer in the market with a product that responds to the needs of customers and consumers, seeking competitiveness and profitability with high quality standards.
Description
Diseñar estrategias de marketing como una oportunidad de negocio de las infusiones de guama en el sector salud de Islandia.
Keywords
Marketing, Infusión, Bebidas, Strategies, Marketing, Infusion