Estudio de Viabilidad Para la Fabricación y Comercialización de Vinos Artesanales
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Date
2022-08-20
Advisors
Editors
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Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
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Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Este proyecto, cuyo objetivo determinar la viabilidad para la creación de una empresa para la
producción y comercialización de vinos artesanales en la región del Guavio Cundinamarca por medio de
la presentación de una compañía cuyo propósito es personalizar los vinos para los amantes de este y
todas aquellas personas que disfrutan de una bebida artesanal a base de frutas exóticas.
Desde hace varios años, la cultura del vino revolucionó las ciudades en Colombia, Como
resultado el consumo se ha vuelto más común en la vida diaria de las personas, El vino es un producto
que se ha consumido durante generaciones.
En esta época de grandes cambios no solo para el sector de vinos, la implementación de las
nuevas ideas es una estrategia fundamental si la empresa desea ser competitiva, debe tener una
respuesta rápida a los nuevos desafíos, los clientes nuevos y las oportunidades de negocio que surjan.
Es un emprendimiento que toma la materia prima como la fresa, uchuva y los arándanos.
Explorando el proceso de transformación de estos se genera la idea de hacer este licor con una marca
que va a crear valor agregado y que se va a dar a conocer en la zona del Guavio Cundinamarca.
El vino de este tipo de sabores es un producto con una gran oportunidad de salir al mercado sin
tener competencia directa luego de que no existe otro vino de sabores similares.
LAS PUERTAS DEL VINO SAS pretenden resolver una problemática en la región del Guavio y en
Colombia, conforme con la necesidad de aprovechar toda producción que existe de este tipo de frutas
para darle un proceso de crecimiento y de mejora, ofreciendo finalmente un producto innovador, por
medio de alternativas de vinos artesanales.
This project, whose objective is to determine the feasibility of creating a company for the production and marketing of artisanal wines in the Guavio Cundinamarca region through the presentation of a company whose purpose is to personalize wines for lovers of this and all those people who enjoy a craft drink based on exotic fruits. Since several years ago, the wine culture revolutionized the cities in Colombia, as a result the consumption has become more common in the daily life of people, wine is a product that has been consumed for generations. In this time of great changes not only for the wine sector, the implementation of new ideas is a fundamental strategy if the company wants to be competitive, it must have a quick response to new challenges, new customers and business opportunities that arise.is a venture that takes the raw material such as strawberry, uchuva and blueberries. Exploring the process of transformation of these, the idea of making this liquor with a brand that will create added value and that will be known in the area of Guavio Cundinamarca. the wine of this type of flavors is a product with a great opportunity to go to market without having direct competitor because there are no other wines of similar flavors. LAS PUERTAS DEL VINO SAS intends to solve a problem in the Guavio region and in Colombia, in accordance with the need to take advantage of all existing production of this type of fruit to give it a process of growth and improvement, finally offering an innovative product, through artisanal wine alternatives.
This project, whose objective is to determine the feasibility of creating a company for the production and marketing of artisanal wines in the Guavio Cundinamarca region through the presentation of a company whose purpose is to personalize wines for lovers of this and all those people who enjoy a craft drink based on exotic fruits. Since several years ago, the wine culture revolutionized the cities in Colombia, as a result the consumption has become more common in the daily life of people, wine is a product that has been consumed for generations. In this time of great changes not only for the wine sector, the implementation of new ideas is a fundamental strategy if the company wants to be competitive, it must have a quick response to new challenges, new customers and business opportunities that arise.is a venture that takes the raw material such as strawberry, uchuva and blueberries. Exploring the process of transformation of these, the idea of making this liquor with a brand that will create added value and that will be known in the area of Guavio Cundinamarca. the wine of this type of flavors is a product with a great opportunity to go to market without having direct competitor because there are no other wines of similar flavors. LAS PUERTAS DEL VINO SAS intends to solve a problem in the Guavio region and in Colombia, in accordance with the need to take advantage of all existing production of this type of fruit to give it a process of growth and improvement, finally offering an innovative product, through artisanal wine alternatives.
Description
Determinar la viabilidad para la creación de una empresa para la producción y comercialización de vinos artesanales en la región del Guavio Cundinamarca.
Keywords
Vinos artesanales, Consumo, Guavio, Las Puertas del Vino S.A.S., Craft Wine, Consumption