Posicionamiento de marca para la micro empresa fotografía píxel
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Date
2022-07-01
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Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
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Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Fotografía pixel, micro empresa dedicada al servicio y creación de productos fotográficos y de diseño, se encuentra ubicada en el municipio de Zipaquirá, lugar que fue objeto de investigación para el desarrollo del documento en el cual se plantea realizar un proceso de estudio a nivel interno y externo de la empresa, un análisis del mercado actual y la relevancia que ha representado el desarrollo tecnológico.La micro empresa fotografía pixel propone un plan estratégico de marketing con el fin de obtener una mayor penetración en el mercado. Durante el proceso de estudio, se implementaron herramientas de investigación que permitieron la recolección y análisis de la información donde se logró establecer las debilidades y fortalezas de la organización, así mismo determinar el tipo de estrategia que logra adaptarse a lasnecesidadesdelosclientespartiendodelestudiodesuspreferencias.Eltrabajoelaborado,permitió abrir nuevas oportunidades, dado que la implementación del análisis demográfico y estudio de localidad logró esclarecer cual amplia es la posibilidad de un optimizar el desarrollo de sus actividades teniendo en cuenta la amplia población y cercanía con los municipios aledaños.
Pixel Photography, a micro-enterprise dedicated to the service and creation of photographic and design products, is located in the municipality of Zipaquirá, a place that was the subject of research for the development of the document in which it is proposed to carry out a study process internally and of the company, an analysis of the current market and the relevance that technological development has represented. The photography pixel microenterprise proposes a strategic marketing plan in order to obtain a position in the market. During the study process, research tools were implemented that allowed the collection and analysis of information where it was possible to establish the weaknesses and strengths of the organization, as well as determine the type of strategy that manages to adapt to the needs of the clients based on the Study your preferences. The elaborated work, allowed to open new opportunities, given that the implementation From the demographic analysis and study of the locality, it was possible to clarify how wide the possibility of optimizing the development of its activities is, taking into account the large population and proximity to the surrounding municipalities.
Pixel Photography, a micro-enterprise dedicated to the service and creation of photographic and design products, is located in the municipality of Zipaquirá, a place that was the subject of research for the development of the document in which it is proposed to carry out a study process internally and of the company, an analysis of the current market and the relevance that technological development has represented. The photography pixel microenterprise proposes a strategic marketing plan in order to obtain a position in the market. During the study process, research tools were implemented that allowed the collection and analysis of information where it was possible to establish the weaknesses and strengths of the organization, as well as determine the type of strategy that manages to adapt to the needs of the clients based on the Study your preferences. The elaborated work, allowed to open new opportunities, given that the implementation From the demographic analysis and study of the locality, it was possible to clarify how wide the possibility of optimizing the development of its activities is, taking into account the large population and proximity to the surrounding municipalities.
Description
Proponer un plan estratégico de marketing para la micro empresa fotografía Pixel.
Keywords
Marketing, Estrategia, Microempresa, Fotografía, publicidad, Marketing