Propuesta para crear una empresa exportadora de cacao fino aroma colombiano hacia los Estados Unidos de América.
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Date
2020-04-22
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Corporación Universitaria Minuto de Dios
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Abstract
La idea de crear una empresa dedicada a la comercialización de cacao fino aroma y
exportarlo al mercado de los Estado Unidos, surge de la necesidad de comprar el
producto directamente a los cultivadores en el Departamento de Cundinamarca
(Colombia), descartando a los intermediarios para generar una mayor utilidad a los
productores y capturar un espacio que se presenta en las exportaciones, debido a que la
producción total en la industria nacional absorbe el 90%.
El proyecto plantea un análisis factible para la creación de una empresa dedicada a la
comercialización y exportación, para lo cual se investigan parámetros de costos, calidad,
y estrategias que permitan el ingreso a este mercado, de igual manera se examina
aspectos de marketing, tecnicismos, administrativos y legales que debe considerar una
para ejecutar la producción, debido a que el cacao se ha perfilado como la materia prima
de la paz y se está utilizado como un instrumento en las estrategias de sustitución de
cultivos ilícitos en zonas donde el conflicto armado ha tenido gran impacto.
También se plantean un mejoramiento de la competitividad a partir del análisis de
elementos que proporcionan la identificación de los factores cruciales de éxito y que
permite proponer acciones de los integrantes de esta cadena productiva
The idea of creating a company dedícate to the commercialization fo fina aroma cocoa and export it to the United States market, arises fron the neet to buy the product directly fron growers in the Departament of Cundinamarca. (Colombia), ruling aut intermediaries to generate greater profit for producers and capture a space that occurs in exports, since total production in the domestic industry absorbs 90%. The Project proposes a feasible analysis for the creation of a company dedícated to commercialization and export, for which Parameters of cost, quality, and strategies that allow antry into this market are investigated. Marketing, technical aspects are also examined, administrative and legal that must consider a to execute production, because cocoa has emerged as the raw material of peace and is being used as an instrument in strategies to substitute illicit crops in areas where the armed conflict has had a great impact. An improvement in competitiveness is also proposed based on the analysis of elements that provide the identification of the crucial success factors and that allow proposing actions by the members of this production chain.
The idea of creating a company dedícate to the commercialization fo fina aroma cocoa and export it to the United States market, arises fron the neet to buy the product directly fron growers in the Departament of Cundinamarca. (Colombia), ruling aut intermediaries to generate greater profit for producers and capture a space that occurs in exports, since total production in the domestic industry absorbs 90%. The Project proposes a feasible analysis for the creation of a company dedícated to commercialization and export, for which Parameters of cost, quality, and strategies that allow antry into this market are investigated. Marketing, technical aspects are also examined, administrative and legal that must consider a to execute production, because cocoa has emerged as the raw material of peace and is being used as an instrument in strategies to substitute illicit crops in areas where the armed conflict has had a great impact. An improvement in competitiveness is also proposed based on the analysis of elements that provide the identification of the crucial success factors and that allow proposing actions by the members of this production chain.
Description
Realizar un estudio de pre factibilidad para la creación de una empresa para la
comercialización de cacao fino de aroma hacía los Estados Unidos
Keywords
Cacao fino aroma, Sustitución de cultivos, Competitividad, Comercialización, Fine aroma cocoa, Crop substitution, Commercialization, Feasible