El artículo analiza la situación actual del turismo sostenible en América Latina, ofreciendo un
análisis completo de iniciativas, políticas y tendencias que buscan equilibrar el crecimiento del turismo
con la conservación ambiental y el desarrollo comunitario. Este análisis revela problemáticas y nuevas
prácticas empresariales adoptables. Recopila información esencial sobre teorías, conceptos, tipos
específicos y la evolución histórica del turismo sostenible. Presenta casos de éxito, metodologías,
premios y referentes para la certificación del turismo sostenible.
The article analyzes the current situation of sustainable tourism in Latin America, offering a
complete analysis of initiatives, policies and trends that seek to balance the growth of tourism with
environmental conservation and community development. This analysis reveals problems and new
adoptable business practices. It compiles essential information on theories, concepts, specific types and
the historical evolution of sustainable tourism. It presents success stories, methodologies, awards and
references for the certification of sustainable tourism.
The main purpose of this experience was the systematization of the research developed through
the application of research skills acquired in the Business Genesis incubator, in order to offer practical
applications in the field of Business Administration, providing a broader understanding by facilitating the
generation of a research article.