Sierra Cadavid, Milton EstebanNaranjo Martínez, María FernandaArbeláez Zapata, Juan David2022-12-092022-12-092020-05Naranjo Martínez, M.F. y Arbeláez Zapata, J.D. (2020). El marketing digital como herramienta para posicionarlas Pymes de comercio al por menor de artículos deportivos en el sector del Valle de Aburra Sur del área metropolitana de Antioquia. [Trabajo de grado, Corporación Universitaria Minuto de Dios].https://repository.uniminuto.edu/handle/10656/15394Marketing has changed throughout history, the previous ways were television, press and radio, which were the most common means of promoting a product. In the modern world the Internet has taken over with applications, smartphones, tablets, etc. Although it is true, that the world is immersing itself in a digital era, corporates need to be not unaware of these situations and keep up with a fast pace marketing world.In the present investigation, an analysis of the marketing techniques that have worked throughout history is carried out, a bibliographic search is made wheregreat characters in the history of marketing are studied. This investigation allows to understand the previous methods. The new ideas and trends they present for the handling of marketing are also analyzed, and the advantages of what the digital marketingbrings. Corporates can determine how positive the implementations are without the need of high advertising costs.Finally, the application of a digital marketing strategy for retail companies of sporting goods in the Valle de Aburra Sur sector is proposed. This would allow to compete with large corporates at the same level, at least in which respects in advertising and digital marketing. Also, it would help companies to show their products and reach new customers through digital world. This can quickly impact new potential consumers and It should be noted that companies without sells won’t survive in a fast pace world.Marketing has changed throughout history, the previous ways were television, press and radio, which were the most common means of promoting a product. In the modern world the Internet has taken over with applications, smartphones, tablets, etc. Although it is true, that the world is immersing itself in a digital era, corporates need to be not unaware of these situations and keep up with a fast pace marketing world.In the present investigation, an analysis of the marketing techniques that have worked throughout history is carried out, a bibliographic search is made wheregreat characters in the history of marketing are studied. This investigation allows to understand the previous methods. The new ideas and trends they present for the handling of marketing are also analyzed, and the advantages of what the digital marketingbrings. Corporates can determine how positive the implementations are without the need of high advertising costs.Finally, the application of a digital marketing strategy for retail companies of sporting goods in the Valle de Aburra Sur sector is proposed. This would allow to compete with large corporates at the same level, at least in which respects in advertising and digital marketing. Also, it would help companies to show their products and reach new customers through digital world. This can quickly impact new potential consumers and It should be noted that companies without sells won’t survive in a fast pace world.82 páginasapplication/pdfesAtribución-NoComercial-SinDerivadas 2.5 ColombiaDigitalestrategiainternetmarketingPymesThesisDigitalstrategyInternetmarketingsmeMERCADEOPLANFICACIÓN EMPRESARIALMICROEMPRESAShttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccesEL AUTOR, manifiesta que la obra objeto de la presenta autorización es original y la realizo sin violar o usurpar derechos de autor de terceros, por lo tanto, la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARAGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA CORPORACIÓN UNIVERSITARIA MINUTO DE DIOS, para que los términos establecidos en la Ley 1581 de 2012 en el artículo 30 de la Ley 23 de 1982 y el artículo 11 de la Decisión Andina 351 de 1993 y toda normal sobre la materia, utilice y use la obra objeto de la presente autorización. TRATAMIENTO DE DATOS PERSONALES, EL AUTOR declara y autoriza lo dispuesto en el Articulo 10 del Decreto 1377 de 2013 a proceder con el tratamiento de los datos personales para fines académicos, históricos, estadísticos y administrativos de la Institución. De conformidad con lo establecido, aclaramos que “Los derechos morales sobre el trabajo son propiedad de los autores”, los cuales son irrenunciables, imprescriptibles, inembargables e inalienables.Open AccessCorporación Universitaria Minuto de DiosColecciones Digitales Uniminutorepourl:https:// repository.uniminuto.edu