Plan de negocios para la producción y comercialización de pajillas biodegradables con sabores a frutas naturales y cítricos en la ciudad de San José de Cúcuta.
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Date
2021-11-28
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Volume Title
Publisher
Corporación Universitaria Minuto de Dios - UNIMINUTO
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El presente documento constituye el Plan de negocios para la producción y comercialización de pajillas biodegradables con sabores a frutas naturales y cítricos en la ciudad de San José de Cúcuta, como la forma de culminación de estudios para obtener el título de Administrador de Empresas de la Corporación Universitaria Minuto de Dios. La idea surge mediante una lluvia de ideas, realizando una sesión de brainstorming que ayudaría a seleccionar la idea más viable, ya que buscamos ofrecer un producto innovador, que satisfaga las necesidades del consumidor y a su vez impulsando el uso de este producto podamos reducir el gran impacto de contaminación de plástico, siendo el más grande problema que enfrenta hoy en día el planeta. El Plan de negocio está dirigido inicialmente al sector de bares y restaurantes en la ciudad de San José de Cúcuta.
A través del desarrollo de este proyecto innovador, se tendrán en cuenta aspectos relevantes que nos permitirán constituir un Plan de negocio que impacte en la ciudad y conlleve a generar empleo. La estructura de este anteproyecto corresponde a: Plan de negocio, Plan estratégico, Estudio de mercado, Marketing mix, Estudio técnico, Análisis financiero y por ultimo Estructura organizacional.
Finalmente lo que buscamos con este plan de negocios, es generar un producto que satisfaga la necesidad en las personas y establecimientos (bares, restaurantes) de un elemento que facilite el consumo de bebidas, y que a su vez a través de una propuesta de valor sostenible, que genere un impacto positivo al medio ambiente, ya que tiene la propiedad de ser 100% biodegradable y con una vida útil de 120 días, sin alterar las características de permeabilidad, resistencia y flexibilidad.
This document constitutes the Business Plan for the production and commercialization of biodegradable straws with natural fruit and citrus flavors in the city of San José de Cúcuta, as the way to complete studies to obtain the title of Business Administrator of the Corporation University Minute of God. The idea arises through brainstorming, creating a microfilter that would help select the most viable idea, since we seek to offer an innovative product that meets consumer needs and in turn, by promoting the use of this product, we can reduce the great impact of plastic pollution, being the biggest problem facing the planet today. The Business Plan is initially aimed at the bar and restaurant sector in the city of San José de Cúcuta. Through the development of this innovative project, relevant aspects will be taken into account that will allow us to create a business plan that impacts the city and leads to job creation. The structure of this preliminary project corresponds to: Business plan, Strategic plan, Market study, Marketing mix, Technical study, financial analysis and finally organizational structure. Finally, what we seek with this business plan is to generate a product that satisfies the need in people and establishments (bars, restaurants) for an element that facilitates the consumption of beverages, and that in turn, through a value proposition sustainable, that generates positive impacts on the environment, since it has the property of being 100% biodegradable and with a useful life of 120 days, without altering the characteristics of permeability, resistance and flexibility.
This document constitutes the Business Plan for the production and commercialization of biodegradable straws with natural fruit and citrus flavors in the city of San José de Cúcuta, as the way to complete studies to obtain the title of Business Administrator of the Corporation University Minute of God. The idea arises through brainstorming, creating a microfilter that would help select the most viable idea, since we seek to offer an innovative product that meets consumer needs and in turn, by promoting the use of this product, we can reduce the great impact of plastic pollution, being the biggest problem facing the planet today. The Business Plan is initially aimed at the bar and restaurant sector in the city of San José de Cúcuta. Through the development of this innovative project, relevant aspects will be taken into account that will allow us to create a business plan that impacts the city and leads to job creation. The structure of this preliminary project corresponds to: Business plan, Strategic plan, Market study, Marketing mix, Technical study, financial analysis and finally organizational structure. Finally, what we seek with this business plan is to generate a product that satisfies the need in people and establishments (bars, restaurants) for an element that facilitates the consumption of beverages, and that in turn, through a value proposition sustainable, that generates positive impacts on the environment, since it has the property of being 100% biodegradable and with a useful life of 120 days, without altering the characteristics of permeability, resistance and flexibility.
Description
Diseñar un plan de negocios para la producción y comercialización de pajillas biodegradables a base de frutas naturales y cítricos en la ciudad de San José de Cúcuta
Keywords
Plan de negocio, Pajillas biodegradables, Innovador, Business idea, Biodegradable straws, Strategic planning