Factibilidad para la puesta en marcha de una productora y comercializadora de souvenirs artesanales en la capital musical de Colombia
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Date
2020-12-10
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Minuto de Dios
Type
Thesis
Rights
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
Los paisajes culturales y turísticos son el valor agregado de un país, y del mundo entero; cada
lugar tiene un paraíso escondido que enriquece su belleza y lo más importante que impresiona a
cualquier transeúnte. El turismo es una buena forma para dar a conocer el país, y más aún cuando
se trata de mostrar las maravillas que cada lugar ofrece; es el caso de Colombia uno de los países
más ricos en flora y fauna del cual es rico en muchos aspectos, ya que la madre naturaleza ha
sido muy bondadosa con el País, pues sin dejar a un lado los daños que le hemos causado, no
obstante, en el centro del País se encuentra ubicado una ciudad muy hermosa, llamada la capital
musical de Colombia; Ibagué.
Ibagué es conocido por su importancia como centro de desarrollo regional, su impulso como
lugar turístico y centro de negocios internacionales, hace que Ibagué sea el mejor lugar para
descansar en vacaciones, comprar vestuarios. En ésta hermosa ciudad se desarrollan diversos
eventos, como el encuentro departamental de bandas de vientos, fiestas del folclor y las fiestas de
San Juan, y el festival de festivales, sin tener en cuenta los innumerables lugares que adornan la
ciudad.
Es por eso que el proyecto Mi tierra es una microempresa que se dedicará a la fabricación y
comercialización de souvenir artesanales con estrategias de distribución para satisfacer la
necesidad del cliente, además de resaltar la belleza que tiene la tierra Tolimense mediante las
cosas más representativas que esta ofrece.
The cultural and tourist landscapes are the added value of a country, and of the whole world; each place has a hidden paradise that enriches its beauty and the most important thing that impresses any passer-by. Tourism is a good way to make the country known, and even more so when it comes to showing the carte de las marvellas that each place offers; is the case of Colombia, one of the richest countries in flora and fauna of which it is rich in many aspects, since Mother Nature has been very kind to the Country, without leaving aside the damages that we have caused, However, in the center of the country is located a very beautiful city, called the musical capital of Colombia; Ibagué. Ibagué is known for its importance as a center of regional development, its boost as a tourist place and international business center, makes Ibague the best place to rest on vacation, buy clothes. In this beautiful city, various events take place, such as the Departmental Meeting of Wind Bands, Folklore Festivals and San Juan Festivals, and the Festival of Festivals, without taking into account the innumerable places that adorn the city. That is why the project My land is a microenterprise that will be dedicated to the manufacture and marketing of craft souvenirs with distribution strategies to meet the customer's need, in addition to highlighting the beauty of the Tolimense land through the most representative things that this offers
The cultural and tourist landscapes are the added value of a country, and of the whole world; each place has a hidden paradise that enriches its beauty and the most important thing that impresses any passer-by. Tourism is a good way to make the country known, and even more so when it comes to showing the carte de las marvellas that each place offers; is the case of Colombia, one of the richest countries in flora and fauna of which it is rich in many aspects, since Mother Nature has been very kind to the Country, without leaving aside the damages that we have caused, However, in the center of the country is located a very beautiful city, called the musical capital of Colombia; Ibagué. Ibagué is known for its importance as a center of regional development, its boost as a tourist place and international business center, makes Ibague the best place to rest on vacation, buy clothes. In this beautiful city, various events take place, such as the Departmental Meeting of Wind Bands, Folklore Festivals and San Juan Festivals, and the Festival of Festivals, without taking into account the innumerable places that adorn the city. That is why the project My land is a microenterprise that will be dedicated to the manufacture and marketing of craft souvenirs with distribution strategies to meet the customer's need, in addition to highlighting the beauty of the Tolimense land through the most representative things that this offers
Description
Determinar la factibilidad de la puesta en marcha de una productora y comercializadora de
Souvenirs artesanales en la capital musical de Colombia
Keywords
Souvenirs, Lajas, porcelanicrón, Identitario, Souvenirs, slabs, porcelanicrón, identity