Estudio de prefactibilidad para la creación de una planta procesadora de pulpas de fruta en Choconta-Cundinamarca.
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Date
2020-04-20
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Corporación Universitaria Minuto de Dios
Type
Thesis
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Atribución-NoComercial-SinDerivadas 2.5 Colombia
Abstract
El presente proyecto se desarrolló con el objetivo de determinar la prefactibilidad de una
empresa procesadora de pulpas de fruta, mediante la caracterización del mercado (oferta y demanda), análisis de la Ingeniería del producto, precio, distribución, comercialización y
promoción, que permita identificar la perspectiva de inversión para el desarrollo del proyecto. Lo anterior, teniendo una orientación a las frutas cultivadas en el departamento de Cundinamarca, y que por sus condiciones agrícolas se encuentren bajo la misma zona, por lo tanto, las frutas escogidas son de la familia de frutos rojos: Fresa, Mora, Arándano y Agraz.
Teniendo en cuenta la actividad económica de la región, se espera con este proyecto el
impacto positivo y beneficio de la actividad económica-empresarial en las personas y familias que se relacionen con el proyecto, logrando con ello, un incremento en su calidad de vida, y una forma de trabajo digno y bien remunerado, respetando las leyes colombianas de trabajo, permitiendo a sus trabajadores una estabilidad laboral, así como a sus proveedores con relación a la venta de sus productos.
La información contenida es el resultado de la elaboración de un estudio de mercado para las pulpas de fruta (Fresa, Mora, Arándano y Agraz) determinando la oferta y la demanda de pulpa de fruta, con encuestas aplicadas al mercado para determinar el Foco objetivo, como lo es la población de la ciudad de Bogotá D.C.
De igual forma en el presente estudio se permitirá mostrar un presupuesto de los recursos necesarios, proyección de producción y ventas.
Por último, se realizó una evaluación económica y financiera del proyecto, de forma de
concluir su prefactibilidad, y determinar otros aspectos importantes como su rentabilidad,
evaluar la recuperación de la inversión y establecer todas las variables necesarias de seguimiento para su desarrollo por parte de sus inversionistas y los encargados de gerenciar el proyecto.
The present project was developed with the objective of determining the prefeasibility of a fruit pulp processing company, through the characterization of the market (supply and demand), analysis of the engineering of the product, price, distribution, commercialization and promotion, which allows identifying the investment perspective for the development of the project. The foregoing, having an orientation to the fruits grown in the department of Cundinamarca, and that due to their agricultural conditions are under the same area, therefore, the fruits chosen are from the family of red fruits: Strawberry, Blackberry, Blueberry and Agraz. Taking into account the economic activity of the region, it is expected with this project the positive impact and benefit of the economic-business activity in the people and families that are related to the project, achieving with it, an increase in their quality of life, and a decent and wellpaid form of work, respecting Colombian labor laws, allowing workers a job stability, as well as their suppliers in relation to the sale of their products. The information contained is the result of the preparation of a market study for fruit pulps (Strawberry, Blackberry, Blueberry and Agraz) determining the supply and demand of fruit pulp, with surveys applied to the market to determine the objective Focus, as is the population of the city of Bogotá DC Likewise, in the present study it will be allowed to show a budget of the necessary resources, projection of production and sales. Lastly, an economic and financial evaluation of the project was carried out, in order to conclude its prefeasibility, and determine other important aspects such as its profitability, evaluate the recovery of the investment and establish all the necessary variables of follow-up for its development by its investors and those in charge of managing the project.
The present project was developed with the objective of determining the prefeasibility of a fruit pulp processing company, through the characterization of the market (supply and demand), analysis of the engineering of the product, price, distribution, commercialization and promotion, which allows identifying the investment perspective for the development of the project. The foregoing, having an orientation to the fruits grown in the department of Cundinamarca, and that due to their agricultural conditions are under the same area, therefore, the fruits chosen are from the family of red fruits: Strawberry, Blackberry, Blueberry and Agraz. Taking into account the economic activity of the region, it is expected with this project the positive impact and benefit of the economic-business activity in the people and families that are related to the project, achieving with it, an increase in their quality of life, and a decent and wellpaid form of work, respecting Colombian labor laws, allowing workers a job stability, as well as their suppliers in relation to the sale of their products. The information contained is the result of the preparation of a market study for fruit pulps (Strawberry, Blackberry, Blueberry and Agraz) determining the supply and demand of fruit pulp, with surveys applied to the market to determine the objective Focus, as is the population of the city of Bogotá DC Likewise, in the present study it will be allowed to show a budget of the necessary resources, projection of production and sales. Lastly, an economic and financial evaluation of the project was carried out, in order to conclude its prefeasibility, and determine other important aspects such as its profitability, evaluate the recovery of the investment and establish all the necessary variables of follow-up for its development by its investors and those in charge of managing the project.
Description
Establecer la prefactibilidad una planta productora y comercializadora de pulpas de fruta.
Keywords
Pre factibilidad, Ingeniería del producto, Mercado, Mercado objetivo, Evaluación económica, Pre feasibility, Market, Target market, Raw materials