Browsing by Author "Echeverri Toro, Juan David"

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    Estrategias de marketing para el consumo de agua mineral en los seres humanos
    (Corporación Universitaria Minuto de Dios, 2024-05) Echeverri Toro, Juan David; Orjuela Díaz, Jhonatan Alexander; Alvarez Rojas, Vladimir
    Colombia is a country rich in natural resources such as oil, water, coal, zinc; among others. That is why the country must adopt measures that allow the commercialization of natural products that have a position both nationally and internationally. In this work we are going to propose the commercialization of a hydrating drink made from mining water, which is extracted from the mountains of the municipality of Támesis in the department of Antioquia. Mineral water is very important for human beings, it contains natural minerals such as sodium, potassium, iron, calcium, among others. They help our body function better, additionally prevent diseases and help treat them. We selected the country of Guatemala to carry out the export, especially in the city of Escuintla, because it is a town that has the highest water consumption deficit. It is a country that has an important international logistics route, it has 4 ports in different strategic points of the country. The city of Escuintla is close to the port of Quetzal and allows for quick and effective distribution of merchandise, for special supplies. An FTA free trade agreement was signed between Colombia and Guatemala in 2007. And between both countries, merchandise such as coal, household appliances, plastics and pharmaceuticals are exchanged.