En la realidad que se presenta para el mundo actual, las pequeñas y medianas empresas de Colombia deben realizar procesos de adaptación al interior de sus organizaciones, apoyados en las nuevas tecnologías y medios de comunicación existentes para no perder su objeto comercial, estatus, Good Will y marca, que han construido durante el tiempo que han desempeñado sus actividades comerciales.
In the reality that is presented for the current world, small and medium-sized
companies in Colombia must carry out adaptation processes within their organizations,
supported by new technologies and existing means of communication so as not to lose
their commercial object, status, Good Will and brand, which they have built during the
time they have carried out their commercial activities.