In recent decades, the rise of a social phenomenon has been identified in the youth population between 15 and 24 years of age, who neither study nor work, which have been called NINI; in Colombia the figure established by the DANE of young people in this situation is equivalent to 2,762,476 or 22.6% of the total population of the country, thus demonstrating a social problem that affects the effective construction of the life project and human development of this population. Therefore, the purpose of this paper is to analyze, based on the documentary record of the information on the consumption behaviors of social networks and digital media in the NINI population in the city of Medellin in the last 5 years, approaching it from a qualitative approach, having a preliminary overview of the sociodemographic profile of adolescents and young men and women between 14 and 25 years of age, of any socioeconomic stratum of the city of Medellin and its districts, and at any level of schooling, in a situation of inactive and unemployed NEETs; Finally, it presents possible lines of social intervention aimed at reconnecting this population with their life project.
In recent decades, the rise of a social phenomenon has been identified in the youth population between 15 and 24 years of age, who neither study nor work, which have been called NINI; in Colombia the figure established by the DANE of young people in this situation is equivalent to 2,762,476 or 22.6% of the total population of the country, thus demonstrating a social problem that affects the effective construction of the life project and human development of this population. Therefore, the purpose of this paper is to analyze, based on the documentary record of the information on the consumption behaviors of social networks and digital media in the NINI population in the city of Medellin in the last 5 years, approaching it from a qualitative approach, having a preliminary overview of the sociodemographic profile of adolescents and young men and women between 14 and 25 years of age, of any socioeconomic stratum of the city of Medellin and its districts, and at any level of schooling, in a situation of inactive and unemployed NEETs; Finally, it presents possible lines of social intervention aimed at reconnecting this population with their life project.