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https://repository.uniminuto.edu/handle/10656/19460
Title: | Opportunistic media and information literacy: A case study of the implementation of E-Commerce in the food retail sector in Italy. |
Authors: | Fontefrancesco, Michele Filippo |
Keywords: | Pandemia Covid 19 Aislamiento Comercio electrónico Italia |
Publisher: | Corporación Universitaria Minuto de Dios - UNIMINUTO |
Citation: | Fontefrancesco, M. (2023). Opportunistic media and information literacy: A case study of the implementation of E-Commerce in the food retail sector in Italy. pp.221-239. Corporación Universitaria Minuto de Dios - UNIMINUTO. |
Abstract: | Based on a case study conducted in Italy in 2021, this case study examines the process of media and information literacy (MIL) in the context of the COVID-19 pandemic and its impact on the transformation of entrepreneurial culture among practitioners. It focuses on the transformation of the food retail sector that occurred during the first and second coronavirus lockdowns in Bra, a city in northwest Italy famous for its food culture. By examining the pattern related to the use of digital resources in the city food retail sector, this study shows that the acquisition of MIL in the spring of 2020 did not lead to a structural change in the local firms’ entrepreneurial culture. Thus, this longitudinal analysis shows an opportunistic approach toward MIL that contextualized it as a resource only for emergencies. Thus, it clarifies the aspects of the entrepreneurial culture that delay deeper implementation and understanding of MIL. |
Description: | Capítulo completo en acceso abierto que hace parte de la obra Media and information literacy for the public good: UNESCO MILID Yearbook 2023. |
URI: | https://repository.uniminuto.edu/handle/10656/19460 https://doi.org/10.26620/uniminuto/978-958-763-705-2.cap.9 |
ISBN: | 9789587637052 |
Appears in Collections: | Científicos |
Files in This Item:
File | Description | Size | Format | |
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Capitulo9-Media and information literacy for the public good UNESCO MILID Yearbook_2023.pdf.pdf | 465.43 kB | Adobe PDF | View/Open |
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